Finding Similar Personalities for Your Company

by / ⠀Startup Advice / September 26, 2012

Like Lucy and Ricky, peanut butter and jelly, and Bert and Ernie, some things just go together – and it’s the same with business. The most successful companies are those with employees who “fit together” – a fit that includes an elusive blend of culture, personalities, and passion for the business. When recruiting, it’s important to seek out talented people who will contribute to this sense of cohesion.…

Do You Know Your Customers Personality Type?

by / ⠀Finding Customers Startup Advice / April 15, 2011

Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determined genetically and has nothing to do with his or her astrology sign, age, gender, birth order or childhood experiences. Each of these four primary behavioral styles requires a different approach and selling strategy. Have you ever wondered why…

Play Toward Your Strengths and Outsource Your Weaknesses

by / ⠀Personal Branding Startup Advice / February 15, 2011

When it comes to entrepreneurship, it’s worth noting that not all founders are created equal. Why does this matter? Because the type of entrepreneur you are dictates a plethora of different business variables, such as your management style. Personality characteristics and traits have a direct and impactful effect on the achievement potential of an entrepreneur over the course of their career. What makes the difference? The overwhelming differentiator…

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