5 Steps for Creating a Pre-Launch Ambassador Program

by / ⠀Finding Customers Startup Advice / May 15, 2012

1) Have a “Why?” – All great organizations have a “why?”. While every organization knows what they do, very few know why they do it. Simon Sinek’s TED video taught us the importance of answering the question “why?” when looking to inspire action. ¬†We worked hard to come up with ours and landed on something great that is easy for people to get behind: We believe that every…

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