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The 5 Unbreakable Rules of Public Relations

by / ⠀Startup Advice / January 23, 2013

Public relations is one of the most important aspects of corporate brand management that a company will ever engage in. When things are going great, you can use good public relations to build up a positive reputation for your company. If something goes wrong, then you call on that reputation to help prevent customers from abandoning you in droves. When it comes to good public relations, there are…

How To Get On TechCrunch

by / ⠀Startup Advice / January 18, 2013

In recent months, I launched a company which received coverage on TechCrunch, the BBC, and over 25+ other publications. The goal of this series is to teach you how to do the same, and in order to do so we are going to reverse-engineer what I did. This comes from my experience as a writer for VentureBeat.com, as a founder of multiple startups, and as a marketing consultant.…

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