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How to Build a High-Quality Brand with an Affordable Product

by / ⠀Funding Startup Advice / April 26, 2013

Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy. The problem is that the brands with this strategy are rarely considered high-quality; therefore, customers have no loyalty and no reason to stick around. Being the cheapest option means, for most customers, that you are…

How to Price Your New Product Right

by / ⠀Funding Startup Advice / January 3, 2013

When you are new to the marketplace, pricing your product or service is an important and many-layered process. You don’t want to over-price and scare off customers, but you also don’t want to underprice and send a message that your service is cheap. Your customers are smart enough to know that they usually get what they pay for. Take pricing extremely seriously, and take your time with it.…

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