3 Myths and Facts About Launching New Products

by / ⠀Startup Advice / March 5, 2012

Launching is not something CEOs do every day. This is the necessary baseline knowledge about launching that is part of the go-to-market process: – Go-to-market is the process of getting something to the point that there is a market that wants to buy what the seller wants to sell. – In the go-to-market process, there are 3 distinct phases: Launching Introducing Executing – You can’t launch a product…

10 Tips for Keeping Your Products Lean

by / ⠀Startup Advice / January 31, 2012

You have the next great innovation of the 21st century to unseat Google. Problem is, you don’t have all the cash reserves Google does. Hmm, what to do? Here are some tips for launching what the lean evangelists of the world refer to as a Minimum Viable Product, or “MVP”. Homework 1. Define yourself: Not a 20-page business plan. Who is going to read that? Will it even…

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