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public relations

Public Relations- Will they work for your startup?

by / ⠀Entrepreneurship Startup Advice / April 1, 2014

  Are you unaware about the role of Public Relations in strengthening a business enterprise? Are you unsure whether Public Relations (PR) would suit your start-up? If you’ve answered a “Yes” for both the above questions then you’ve landed on the right post. Keep on reading to find how PR can solve all your business promotional problems instantly. After paying heed to the ever-growing online business competition, it…

6 Necessary Steps for Hiring a PR Firm

by / ⠀Entrepreneurship Personal Branding Startup Advice / February 24, 2014

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary for developing trust, credibility, and authority with potential clients. To boost your chances…

Are you ready for PR? 6 Ways to Start

by / ⠀Startup Advice / April 1, 2013

Public relations is an abstract concept to a lot of entrepreneurs. An engineer once told me PR seemed like “black magic” to him. And while that’s not the case—it’s a process not a miraculous supernatural event—his statement perfectly captures how many entrepreneurs look at PR: you know it’s good for you but how to actually do it is another thing. It’s no surprise then that many startups completely…

The 5 Unbreakable Rules of Public Relations

by / ⠀Startup Advice / January 23, 2013

Public relations is one of the most important aspects of corporate brand management that a company will ever engage in. When things are going great, you can use good public relations to build up a positive reputation for your company. If something goes wrong, then you call on that reputation to help prevent customers from abandoning you in droves. When it comes to good public relations, there are…

How to Effectively Pitch to the Media

by / ⠀Finding Customers Startup Advice / December 22, 2011

Pitching stories isn’t just for journalists and aspiring writers –Gaining free publicity for your business comes from mastering the ability to interact with the media and sell your idea concisely and effectively. With this in mind, let’s talk free publicity, or specifically, how to pitch your story for greatest potential media uptake. Step 1: Know Your Audience Know who your target demographic and audience are, including the means…

Hold The Press! PR Tactics That Don’t Rely On the Media

by / ⠀Finding Customers Startup Advice / December 8, 2010

Many people think of PR as getting your product or service mentioned in a particular publication, and while this should be a large part of any PR strategy, there are many other tactics which can be equally effective at increasing awareness of your products/services and generating a favorable impression of your company. Below are just a few ways that you can influence the way people think about your…

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