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rebrand

What is Customer Centric Marketing?

by / ⠀Startup Advice / May 31, 2022

Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. This is how you turn into the question, what is customer centric marketing. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change…

The 4 Economic Reasons to Rebrand Your Business

by / ⠀Startup Advice / May 20, 2012

How much can your company benefit from a timely rebranding and revitalization?  When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers.  Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation…

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