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Rebranding

What is Customer Centric Marketing?

by / ⠀Startup Advice / May 31, 2022

Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. This is how you turn into the question, what is customer centric marketing. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change…

How to Take the Rebrand Plunge

by / ⠀Personal Branding Startup Advice / March 12, 2013

Whether you’re diving into a rebrand or a pool of icy water, it’s a similar process. You make a plan. Gather your courage. Second-guess yourself at the last moment, and, finally, launch into a dive. There’s a shock at first, but then you emerge, alive and empowered. During a rebrand you completely redefine the image and message your brand sends to the world. Rebranding is a vital part…

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