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Referral Programs: Why Your Online Business Needs One and How to Set One Up

by / ⠀Entrepreneurship Finding Customers / June 17, 2021
Online referral programs offer a tremendous boost for businesses. Here are a few reasons to dive in along with some steps to get started.

Referral programs have arguably made the jump from nice-to-have to must-have. They are one of the most trusted marketing approaches in use by businesses today. Not only do they increase potential clients but they also help maintain customer loyalty. Ever heard of the principle of reciprocity? The one that says you must give to receive? It remains relevant today even in online businesses. But what does it really mean?…

5 Ways to Connect With Local Customers

by / ⠀Startup Advice / May 7, 2019
How to get local interest and keep it

For small businesses, a local customer base can be extremely lucrative. But to reach customers in your immediate area, you’ll have to develop a concrete strategy that addresses their specific wants, needs, and expectations. Try These 5 Local Marketing Tactics In a business world where large, sweeping marketing strategies dominate the landscape, there’s something to be said for adopting a simple, focused approach that prioritizes customers in your…

How to Use Gifts to Win Business and Snag Referrals

by / ⠀Entrepreneurship Finding Customers Startup Advice / May 13, 2014

Gifts can be powerful. They can brighten someone’s day, communicate friendship, and keep romantic relationships fresh and exciting. When applied to the business world, giving gifts to prospects or clients can turn leads into clients and relationships into referrals. Dropbox recently saw great success with its two-sided incentive program. Any users who invited a friend to try the service earned extra storage space for themselves and the friend.…

5 Ways to Get More Referrals from your Professional Contacts

by / ⠀Entrepreneurship / November 21, 2013

The quantity and quality of one’s professional network can be extremely valuable in career and business development. Getting introductions through your existing contacts is an excellent way to meet new contacts, customers, partners, or investors. Sharing a common relationship adds rapport and social proof to the interaction. This post describes five strategies for increasing the amount of introductions you get from your friends and colleagues. Display value Introductions…

The Top 6 Ways Service-Based Companies Can Earn Referrals

by / ⠀Finding Customers Startup Advice / October 2, 2012

Any good company knows the importance of referrals; free, positive, and honest publicity can never be underestimated. Referrals can originate from several sources: existing customers, trade allies, associates, and friends. Of those, the strongest source is existing customers, so we will focus on that. A referral comes from a different vantage point than most approaches. The referring party, having been satisfied with your past performance, is providing a…

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