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How to Create A Unique Selling Point to Beat the Competition

by / ⠀Finding Customers Startup Advice / April 23, 2011

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’. The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser…

Do You Know Your Customers Personality Type?

by / ⠀Finding Customers Startup Advice / April 15, 2011

Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determined genetically and has nothing to do with his or her astrology sign, age, gender, birth order or childhood experiences. Each of these four primary behavioral styles requires a different approach and selling strategy. Have you ever wondered why…

Hire On Attitude Not Skill

by / ⠀Finding Customers Startup Advice / March 11, 2011

Hiring the right person with the right attitude is absolutely critical when it comes to driving sales and increasing revenue. It is not something that I believe that can be learnt, it is something you are born with. Most people make the mistake of hiring sales people for their skill and not for their attitude; I know this because I used to be one of those people too.…

The Single Most Important Thing You Need to Know in Sales

by / ⠀Finding Customers Startup Advice / February 17, 2011

It’s surprising that there are so many sales people these days selling products without first building rapport. They are missing the first and most important step required when selling a product or service which is costing organisations heavily, with the loss of revenue and decrease in repeat business. Rapport With so many different definitions circulating around the meaning of RAPPORT, I thought it would be good if we…

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