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ryan kulp

Content is Queen

by / ⠀Startup Advice / January 13, 2013

Welcome to the antithesis. Recently I jumped on a webinar hosted by Maneesh Sethi and Derek Halpern, both highly respected and innovative entrepreneurs. During the presentation, they made a crucial point about where most bloggers “go wrong” in their attempts to grow a following and ultimately monetize their content. The problem? “We spend 80% of our time creating content, and only 20% of our time promoting it” says Derek. “We should…

What is a Brand?

by / ⠀Startup Advice / September 14, 2012

Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all together is the 4th dimension: time. In business, Brand is the 4th dimension. The first three are price, quality, and service. These are what your grandpa and his grandpa yapped about on front porches during heated discussions about Sears,…

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