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Sales and Marketing

Need a sales team? There's always cold-calling. If you're ready to take your startup to the next level of profit, here's how.

Finding Customers

Sales Team Creation From Scratch…Made Easy

Getting ready to choose a business name? Read on for nine mistakes nearly every budding entrepreneur makes...and how you can avoid them.

Entrepreneurship• Finding Customers

9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

December 14, 2021

The only way to be sure which subject line or copy will work best is through empirical testing. In email marketing, that means A/B testing.

Finding Customers

A/B Testing for Email Marketing: The Ultimate Beginner’s Guide

December 9, 2021

CEOs don't really hate marketing; they just like things structured and certain...which marketing isn't. CEOs must learn to be freewheeling.

Career Advice• Entrepreneurship

Why CEOs Hate Marketing…Or Do They?

November 18, 2021

Only well-crafted landing pages can convert visitors to customers. They all tend to feature 11 essential elements that convince and persuade.

Entrepreneurship• Finding Customers

Landing Pages: 11 Essential Elements for 2021

September 21, 2021

Sticky web pages are far more likely to convert visitors into customers. Designing product pages with this in mind is easier than you think.

Finding Customers• Startup Advice

Sticky Web Pages That Convert: Five Tips for Website Development

Empowering Your Sales Team: A Practical Guide

Career Advice• Finding Customers

Empowering Your Sales Team: A Practical Guide

Build Better Sales Skills With Friendly Competition

Build Better Sales Skills With Friendly Competition

January 18, 2021

10 Alternatives to the Formal Business Plan

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