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Sales and Marketing

Landing Pages: 11 Essential Elements for 2021

by / ⠀Entrepreneurship Finding Customers / September 21, 2021

A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…

Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

Empowering Your Sales Team: A Practical Guide

by / ⠀Career Advice Finding Customers / May 10, 2021

Your sales team is doing a great job, but they could do better, and you can help them improve by empowering them in new and exciting ways. So…do you know where to begin? 4 Ways to Empower Your Sales Team for Success There’s a technical side to sales and there’s a psychological side as well. If you want your sales team to succeed, you’ll have to pay attention…

Build Better Sales Skills With Friendly Competition

by / ⠀Startup Advice / January 18, 2021

Working in sales is challenging and competitive work, no matter what you are selling. It takes a certain kind of personality, a great deal of sales skills, and plenty of confidence to master.  In more ordinary times, sales teams could benefit from mentorship, coaching by supervisors, and other skill-building practices, but remote operations have made it more difficult to support sales teams in these ways. However, one way…

10 Alternatives to the Formal Business Plan

by / ⠀Startup Advice / May 5, 2013

Book-length business plans are out…but planning isn’t a total bust. What resource(s) do you use to put together simple business plans? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live…

10 Awesome Giveaways for Lead Generation

by / ⠀Startup Advice / May 4, 2013

What’s the most successful giveaway offer you’ve ever used to drive lead generation? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email…

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