Sales and Marketing

9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

by / ⠀Entrepreneurship Finding Customers / December 14, 2021

Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…

A/B Testing for Email Marketing: The Ultimate Beginner’s Guide

by / ⠀Finding Customers / December 9, 2021

Whenever you send a marketing email, you can’t hit undo. It’s gone. So it’s important to craft the perfect message from the start. The only way to know for sure which subject line or copy will work best, however, is through empirical testing. In email marketing, that means A/B testing. What is an email A/B test? Email A/B testing, a.k.a. email split testing, is a simple way to…

Why CEOs Hate Marketing…Or Do They?

by / ⠀Career Advice Entrepreneurship / November 18, 2021

CEOs don’t really hate marketing; they just like things structured and certain…which marketing isn’t. CEOs must learn to be freewheeling. Marketing Investment: The Reality and Fantasy. Marketing is a hateful thing for CEOs. They can’t do anything about it. They have to pay cold, hard money for something that isn’t guaranteed. Marketing is a passion for CEOs. They are excited about marketing’s potential to drive their company. What…

7 Benefits of Adopting a Consistent Social Media Content Strategy

by / ⠀Entrepreneurship Startup Advice / November 9, 2021

Social media has become a global hub for creating sales leads, increasing conversions, and multiplying your audience. For the modern marketer, social media has become the key ingredient to a successful product selling strategy. If you’re new to the eCommerce game or simply want to improve your audience retention, look no further. Here’s why primping your social media content strategy could be the most important step towards success…

Sales Team Creation From Scratch…Made Easy

by / ⠀Finding Customers / November 6, 2021

Need a sales team? There’s always cold-calling. If you’re ready to take your startup to the next level of profit, here’s how. Here are some steps toward establishing a system for managing the sales team that is currently well-oiled. 1. Don’t be afraid to seek assistance. It bears repeating. Don’t be afraid to solicit assistance. Talk to sales team members. Talk to anyone and everywhere. You’ll be surprised…

Landing Pages: 11 Essential Elements for 2021

by / ⠀Entrepreneurship Finding Customers / September 21, 2021

A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…

Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

Empowering Your Sales Team: A Practical Guide

by / ⠀Career Advice Finding Customers / May 10, 2021

Your sales team is doing a great job, but they could do better, and you can help them improve by empowering them in new and exciting ways. So…do you know where to begin? 4 Ways to Empower Your Sales Team for Success There’s a technical side to sales and there’s a psychological side as well. If you want your sales team to succeed, you’ll have to pay attention…

Build Better Sales Skills With Friendly Competition

by / ⠀Startup Advice / January 18, 2021

Working in sales is challenging and competitive work, no matter what you are selling. It takes a certain kind of personality, a great deal of sales skills, and plenty of confidence to master.  In more ordinary times, sales teams could benefit from mentorship, coaching by supervisors, and other skill-building practices, but remote operations have made it more difficult to support sales teams in these ways. However, one way…

10 Alternatives to the Formal Business Plan

by / ⠀Startup Advice / May 5, 2013

Book-length business plans are out…but planning isn’t a total bust. What resource(s) do you use to put together simple business plans? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live…


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