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Sexy Businesses

Sexy Versus Non-Sexy Businesses: Which Way to Go?

by / ⠀Startup Advice / March 16, 2013

I own two distinct businesses: an event marketing company and a cleaning products manufacturer. I consider the marketing company to be a “sexy” business and the manufacturing firm to be squarely in the “non-sexy” camp. Media pay a lot of attention to technology companies (the Facebook effect) but we rarely read about all the bricks-and-mortar businesses out there. Whether a sexy or a non-sexy business is the right…

How to Make Big Problems Into Sexy Businesses

by / ⠀Personal Branding Startup Advice / January 30, 2013

  I couldn’t decide what to title this post.  How do we drive views to a traditionally non-sexy topic like helping the poor?  I see it in our email open rates…  Write a title b*tching about how cold it is and everyone opens it.  Ask people to lend a hand to those less fortunate and nobody even notices… Our startup / entrepreneur / social media community is amazing.  Someone gets…

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