Explore

small business

Reducing the Customer Acquisition Cost for Your Small Business

by / ⠀Entrepreneurship Finding Customers / July 23, 2021

Customer acquisition cost can be an expensive line item for any small business. Reducing that cost can prove to be a long and winding road. However, only by reducing it can you take a step towards your continuous growth. If acquiring a customer costs more than the value they bring, it’s ultimately a losing proposition to acquire them in the first place. Before exploring the costs of customer…

Digital Transformation: A 5-Stage Guide for Small Businesses

by / ⠀Entrepreneurship Startup Advice / July 8, 2021

When it comes to digital transformation, business leaders all over the world now agree. No one should have a goal of creating an IT infrastructure for their company “once and for all.” It’s never about making your business merely reach from point A to point B. Digital transformation focuses more on accommodating new technologies continuously and creating space for more powerful customer interactions, branding maneuvers, employee management, and…

Growth and Profitability: 4 Tips to Give Both a Boost

by / ⠀Career Advice Entrepreneurship / June 23, 2021

Growth and profitability aren’t nearly as mysterious as many believe. The key, as many will tell you, is to work smarter, not harder. Running a business is an exhilarating and exciting endeavor, but it also comes bundled with its challenges. Ensuring your company is constantly growing and expanding is certainly one of the key challenges for any business owner. In many cases, business growth can seem painfully slow.…

Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

Modernizing Your Business in 2021

by / ⠀Entrepreneurship Startup Advice / June 1, 2021

Businesses that enjoy long-term success are almost always the same ones that make an ongoing effort to modernize and stay current. The business landscape is constantly going through change. Change is influenced by various factors including technological developments, consumer trends, influencers, global events, and economic fluctuations, among many others. Yes, it can be challenging to keep up and to make continuous changes to your business. Ultimately, though, it’s…

Buying Your First Rental Property: 7 Tips to Reduce Anxiety

by / ⠀Entrepreneurship Funding / May 26, 2021

Buying your first rental property is both exciting (in a good way) and somewhat daunting. Many people want to get involved in real estate investing but don’t know where to start. Oftentimes potential investors are scared away by the responsibilities they know come with property management. However, there are a number of solutions available if you’ve been thinking about dipping your toe into real estate. For example, you…

Cybersecurity for Your Small Business: Implementing Protocols Without the Paranoia

by / ⠀Entrepreneurship Startup Advice / May 24, 2021

Cybersecurity statistics can be alarming, especially statistics that indicate nearly half of all cyberattacks target small businesses. With all the recent data breaches and ransomware attacks in the news, it’s easy to develop a fearful mindset. While cyberattacks are often destructive, they don’t need to be devastating. For example, there are ways to ensure you never have to think about paying a ransom after a ransomware attack. It’s…

Passive Income Ideas for Small Business Owners

by / ⠀Startup Advice / May 20, 2021

Passive income offers investors a way to make money without putting in a lot of work. Creating a couple of passive-income pipelines can help small business owners ensure that their company survives difficult times. Many people confuse passive income with get-rich-quick schemes, but almost every passive income source will require some investment up front. Your investment might be time, skilled labor, artistic endeavor, money, or some combination of…

9 Reasons to Switch to a Digital Bank

by / ⠀Personal Finance Startup Advice / May 19, 2021

If you’re a CEO or business owner trying to manage your company’s financial situation, consider digital banking. Switching to a digital bank may prove beneficial when compared to dealing with a brick-and-mortar institution. Small business owners in particular understand how time-consuming and costly banking can be. Online banking, however, can assist not only you and your employees but also your customers. For many, “digital banking” refers to the…

Pin It on Pinterest