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4 Guidelines to Finding the Right Small Business Marketing Strategy

by / ⠀Entrepreneurship Startup Advice / July 13, 2021

Marketing in our online era is a dynamic and ever-evolving landscape. Choosing the right small business marketing strategy can help you introduce your products and services to the public through digital influencers, promotions, advertisements, and the like. There’s no shortage of options…the problem is finding the ones that will work best for you. What’s the best approach to a small business marketing strategy? Your marketing strategy is a…

Should Small Businesses Move to the Cloud?

by / ⠀Startup Advice / January 27, 2012

The move seems almost natural. As we conduct our daily activities in the “cloud,” it makes sense to take advantage of the technology and capabilities of cloud computing. For small business owners, there are benefits. Instead of buying all the computing powers and maintaining them in-house, businesses can pay for them on the as-you-go basis. This enables smaller entities to set up their shop and get moving in…

How Blogging is Good for Small Businesses…

by / ⠀Finding Customers Startup Advice / December 4, 2011

One of the defining features of a small, start-up business is usually a distinct lack of funds. As such any cheap means of promotion can be a real boon for increasing brand awareness and driving transactions. Luckily for small businesses, blogging is quickly becoming a very effective marketing tool, which costs next to nothing and can be far more powerful than you might imagine. We take a closer…

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