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social media strategy

Social Media and Increased Conversion Rates: A Quick Primer

by / ⠀Entrepreneurship Finding Customers Personal Branding / May 18, 2021
Social Media and Increased Conversion Rates: A Quick Primer

It’s surprising that many business owners are still reluctant to use social media platforms to increase sales conversion rates. It’s estimated that 7 in 10 Americans use social media, mainly with the intent to connect, read the news, or entertain themselves. What’s more compelling is the fact that Americans spend approximately three times as much time on social media as reading emails. These statistics make a good case…

How Pinterest can benefit your IT Business?

by / ⠀Entrepreneurship / May 1, 2014

Pinterest possesses a huge potential to be one of the best social media platforms this year. With an increased 125% in their overall traffic in 2013, people have started giving Pinterest the upper edge over all other channels, as predicted earlier by Rand Fishkin here. Yet, many people are still unaware of the real value of Pinterest. A major percentage of them argue over the fact that Pinterest…

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