solution-based approach

The Importance of Selling the Problem Rather Than the Solution

by / ⠀Career Advice Finding Customers / September 20, 2022

It’s definitely not easy for an entrepreneur to make his products or services noticed. After all, the competition in the business world is pretty stiff. What can you do to ensure your idea stands out? It’s your approach that makes all the difference. If you make an effort to sell the problem instead of the solution, you will force people to take notice of what you have to…