sookie shuen

Top Tips for using LinkedIn, Facebook and Twitter for Business

by / ⠀Finding Customers Startup Advice / August 9, 2012

With the global economy as it is, new methods of social marketing are becoming well known, with many new businesses and marketing companies embracing it as a way to spread the word in a more reliable, consistent, and cost-effective way. While older values such as trust are just as important as always, newer trends in digital marketing are appearing, allowing small businesses more opportunity to stand out from…

The 4 Economic Reasons to Rebrand Your Business

by / ⠀Startup Advice / May 20, 2012

How much can your company benefit from a timely rebranding and revitalization?  When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers.  Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation…

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