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Startup Advice

Why You Can’t Say “Super Bowl” (But I Can)

by / ⠀Startup Advice / February 5, 2012

Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes something like this: Jack’s Retail Outlet was shocked and dismayed when it received a cease-and-desist letter from the NFL demanding that it stop referring to its “Super Bowl Special” for discounted athletic wear. While…

4 Things You NEED to Do in 2012

by / ⠀Startup Advice / January 21, 2012

As other articles on Under30CEO.com focus on how to build your business and live your dream in 2012, this article takes a look at what needs to go on behind the scenes in order for things to go according to plan. Building a company with staying power requires proactive measures to make sure the company’s relationships are formalized and its assets are protected. This article takes a look…

Brands in the 2012 BCS Championship

by / ⠀Startup Advice / January 12, 2012

Alabama’s dominance in the BCS title game means more than just a national championship. Undoubtedly, merchandise sales, sponsorship and endorsement opportunities and other income opportunities will be on the rise as a result of the Crimson Tide’s dismantling of their conference rival. Of course, as conference champions and perennial title contenders, I’m sure LSU has no shortage of demand for affiliations with the Bayou Bengal brand as well.…

New Year’s Resolutions for Developing a Strong Brand Presence in 2012

by / ⠀Startup Advice / January 5, 2012

New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build a strong brand presence — brainstorming the perfect, simple yet highly-effective name, and working the pavement and social media to spread awareness and gain a loyal following. This article focuses on the legal side of branding. This behind-the-scenes grunt work makes…

Top 5 Trademark Disputes of 2011

by / ⠀Startup Advice / December 16, 2011

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for settling its long-standing dispute with Twittad and finally putting itself in line to…

Choosing a New Trademark without Getting Into Trouble

by / ⠀Startup Advice / December 8, 2011

When choosing a new brand name or logo, entrepreneurs have a tendency to focus on the creative end, and then plow ahead without contemplating the potential ramifications of their actions. This is understandable—the brand is the public face of what you’ve determined to be the next great thing. You’ve got a poignant or creative or provocative brand, and you’re ready to run with it—let the people know what…

Brand Matters: Guide to Efficient Trademark Registration Applications

by / ⠀Startup Advice / November 28, 2011

Most entrepreneurs and business owners generally understand the concept that applying for trademark registration with the United States Patent and Trademark Office (USPTO) is an important step toward building the business and protecting its image and goodwill. However, at least in my experience, these same people also tend to have certain common questions and misconceptions about the trademark registration application process, and the true benefits of federal trademark…

Increasing Revenue Through Email Marketing: Part 4 of 5

by / ⠀Finding Customers Startup Advice / March 3, 2010

As the leader of a business, a constant concern is always increasing revenue.  Of course the two primary ways to do this are to either increase the revenue current customers provide, or to increase your total number of customers.  The simplest and most direct way to reach your audience, and allow them to reach back, is through online media.  Continuing this 5 article series, I hope to enlighten…

Following Passion Across the Atlantic

by / ⠀Startup Advice / December 11, 2009

Featured Lifestyle Designer: Reto Stuber Goodbye Switzerland, the US is calling me! Why I left Switzerland behind and crossed the ocean to pursue a new life in New York When I finally realized that passion is the most important thing in life, I took action. Like my great grandfather before, I left my Swiss home, took a ship and arrived at the New York harbor in April 2009…

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