Startup Dilemma

The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History

by / ⠀Personal Branding Startup Advice / November 19, 2012

Contrary to popular belief, a story doesn’t come with age. In fact, we create history every minute of every day. We actively shape it with what we say and with the connections we make with others. Once you realize that, you’ll start seeing your brand story a little differently. No longer will it seem like spin or grasping at straws. Once you embrace the fact that history is fluid, you’ll…

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