Stephan Aarstol

How to Build a High-Quality Brand with an Affordable Product

by / ⠀Funding Startup Advice / April 26, 2013

Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy. The problem is that the brands with this strategy are rarely considered high-quality; therefore, customers have no loyalty and no reason to stick around. Being the cheapest option means, for most customers, that you are…

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