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Stephen Monaco

Your Ability to Tweet Doesn’t Make You a Guru

by / ⠀Entrepreneurship Finding Customers Startup Advice / May 31, 2013

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate customers, tarnish a brand’s image, and damage a company’s reputation. These social media…

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