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Stephen Woessner

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

by / ⠀Finding Customers Personal Branding Startup Advice / August 18, 2013

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…

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