Sunil Rajaraman

Focus Less on Lead Generation and More on Good Customer Service

by / ⠀Finding Customers Startup Advice / September 30, 2012

Making more money doesn’t necessarily require finding more clients – in fact, keeping your current customer base happy can naturally attract new ones like moths to a flame. This might strike many of you as obvious, but acquiring new customers (especially for a B2B biz) is incredibly hard. I see a lot of entrepreneurs at early-stage companies pouring massive amounts of marketing dollars into acquiring new customers through…

Pin It on Pinterest