suzanne kaplan

Going to an Event Does Not Mean You’re Networking

by / ⠀Finding Customers Startup Advice / May 4, 2012

Does the fact that networking is an essential part of building your business make your heart race? Does it cause you to question if you have what it takes to do a startup? Don’t worry. I used to feel this way because I thought networking was all about going to events and schmoozing with strangers in that used-car-salesman-way. Don’t get me wrong, going to events is part of…

Entrepreneurs Persevere: There Are No Overnight Successes

by / ⠀Personal Branding Startup Advice / April 5, 2012

Recently, Founder and CEO Michael Fear of Get Better Today wrote “Don’t be Fooled: Entrepreneurship isn’t Instant Gratification.” Fear’s point is to remind aspiring entrepreneurs that “there is no such thing as overnight success” and that being an entrepreneur takes perseverance beyond just needing to survive a few stressful months in a row. As he points out, all too often people have the wrong idea that entrepreneurs hit…

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