Brands in the 2012 BCS Championship

by / ⠀Startup Advice / January 12, 2012

Alabama’s dominance in the BCS title game means more than just a national championship. Undoubtedly, merchandise sales, sponsorship and endorsement opportunities and other income opportunities will be on the rise as a result of the Crimson Tide’s dismantling of their conference rival. Of course, as conference champions and perennial title contenders, I’m sure LSU has no shortage of demand for affiliations with the Bayou Bengal brand as well.…

New Year’s Resolutions for Developing a Strong Brand Presence in 2012

by / ⠀Startup Advice / January 5, 2012

New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build their brands—brainstorming the perfect, simple yet highly-effective name, and working the pavement and social media to spread awareness and gain a loyal following. Alas, this article focuses on the legal side of branding—the behind-the-scenes grunt work to make sure that your…

Top 5 Trademark Disputes of 2011

by / ⠀Startup Advice / December 16, 2011

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for settling its long-standing dispute with Twittad and finally putting itself in line to…

Choosing a New Trademark without Getting Into Trouble

by / ⠀Startup Advice / December 8, 2011

When choosing a new brand name or logo, entrepreneurs have a tendency to focus on the creative end, and then plow ahead without contemplating the potential ramifications of their actions. This is understandable—the brand is the public face of what you’ve determined to be the next great thing. You’ve got a poignant or creative or provocative brand, and you’re ready to run with it—let the people know what…

Brand Matters: Trademarks 101 – The Legal Side of Branding

by / ⠀Startup Advice / December 5, 2011

In my last post I discussed some of the key considerations for preparing to submit a trademark registration application to the USPTO. In this article we take a step back, and clarify what exactly can (and cannot) be protected as a trademark. What is a Trademark? In broad terms, a “trademark” is the market identify of a business, product or service. As such, trademarks can generally be summarized…

Brand Matters: Guide to Efficient Trademark Registration Applications

by / ⠀Startup Advice / November 28, 2011

Most entrepreneurs and business owners generally understand the concept that applying for trademark registration with the United States Patent and Trademark Office (USPTO) is an important step toward building the business and protecting its image and goodwill. However, at least in my experience, these same people also tend to have certain common questions and misconceptions about the trademark registration application process, and the true benefits of federal trademark…


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