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Starting a Brand? Grow your Community

by / ⠀Finding Customers Startup Advice / July 28, 2009

Building your brand means growing consumers dedicated to the success of your company; people who have a vested interest in your products and services.  These are your evangelists, your biggest fans, your mavens.  If you want people to shout from the rooftops about your company you’ll have to start forming community. Look at Harley riders, Mac geeks and the Red Sox–people are absolutely obsessed.  They have meetups, wait…

Starting a Brand? Tell Your Story

by / ⠀Finding Customers Startup Advice / July 27, 2009

Building a brand is all about getting the word out.  It doesn’t matter if you have the most fabulous product or service if nobody knows about it.  If you want more people to hear about your company you need to start telling you story as often as possible.  Make your story compelling enough and people might just tell their friends. Start with a Problem Great companies solve a…

Most Influential Celebrity Entrepreneurs

by / ⠀Startup Advice / July 26, 2009

Steven Spielberg: Dreamworks Spielberg got his start charging admission to his homemade movies as a child.  His first war movie Escape to Nowhere was award winning at age 12.   After doing Jaws, ET, and Jurrasic Park, Spielberg co-founded Dreamworks which went on to do 10 movies over $100 million at the box offices.  Forbes puts Spielberg’s net worth at over $3.1 billion. Hugh Heffner: Playboy The playboy…

10 Things Gen Y Won’t Pay for

by / ⠀Startup Advice / July 25, 2009

Checking Since the beginning of time, we’ve gotten free checking as students: Chase, Bank of America, Wachovia, Capital One all offer it to us.  If we are no longer eligible as a full time student we have two options: A. Lie and tell them we are or B. Get direct deposit.  Most banks will extend free checking for as long as we do this.  Gen Y hates fees…

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