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unique selling point

How to Create A Unique Selling Point to Beat the Competition

by / ⠀Finding Customers Startup Advice / April 23, 2011

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’. The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser…

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