Unique selling proposition

5 Little Changes that Can Take Your Small Business to the Next Level

by / ⠀Startup Advice / March 31, 2013

Data from the U.S. Bureau of Labor Statistics has revealed that “49 percent of establishments survive 5 years or more; 34 percent survive 10 years or more; and 26 percent survive 15 years or more”. In other words, the probability of your business surviving the next 5 year is less than its probability of failing and this is no different online. If you’re not careful, your business will…

Branding Basics: Six Steps to a Successful Business Image

by / ⠀Startup Advice / December 2, 2012

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service…

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