How to Lead When Leading With Purpose Is Hard

by / ⠀Entrepreneurship / February 20, 2019

Marketers tend to make a big deal out of terms like “purpose” and “authenticity.” Why? Because research findings, survey results, and numerous other studies indicate that these things matter to customers. Brands that exist beyond mere profit — and can communicate that purpose clearly — tend to succeed. On the other hand, those that behave in a way that doesn’t match their message are penalized by consumers. They’re…

The 5 Values Mark Zuckerberg Built Facebook On

by / ⠀Startup Advice / February 2, 2012

In Facebook’s SEC filing there was a letter written by Mark Zuckerberg talking about the company. In that letter he outlined the 5 core values he built Facebook on and plans to continue focusing on as the company goes public. All 5 of these values can be taken and applied to any company today. The following is the excerpt from the letter where we get a look into…

The Values Of Your Company: Priceless

by / ⠀Startup Advice / August 17, 2011

When I started my career fifteen years ago at American Express, the New York headquartered company defined pre-requisites to my entry, across the Pacific, at their Sydney operations. These included education levels and grades, language skills, personal qualities, references, perceived competence and an expressed preference for five years of professional experience – which my ‘just had lunch with my mates at the University canteen’ curriculum vitae impossibly could…

How to Motivate Gen Y

by / ⠀Startup Advice / August 24, 2009

How Effective is Your Sales Rewards and Incentives Program? You May be Surprised… by: Dr. David Brookmire Today, an unprecedented three generations—with distinct work styles and preferences, values, expectations, needs, behaviors, beliefs, and goals—are in the workplace. Nowhere is this more apparent than in Sales, where the latest generation, Gen Y, will soon become the most prevalent generation. So how can sales managers in the process of evaluating…

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