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Vanessa Chase

Remember That Time When KFC Had Pink Buckets?

by / ⠀Finding Customers Startup Advice / September 21, 2012

2010: Susan G. Komen for the Cure and Kentucky Fried Chicken start a cause marketing partnership. KFC sells buckets of chicken in special pink buckets and a portion of the sales is donated to Komen. The donation totalled $4.2 million – the single largest donation in Komen’s history. This is also one of the most controversial cause marketing partnerships in recent history. It came under heavy fire for promoting…

How Philanthropy Can Help Your Business

by / ⠀Startup Advice / August 8, 2012

Somewhere between writing a business plan, launching and hustling your buns off, philanthropy probably dropped off of your radar. Perhaps it’s on page 5 of your to do list, but incorporating philanthropy into your company’s operations is a wise idea. Especially if you adopt the concept of generosity as a broader business strategy. Beyond the heavily marketed Corporate Social Responsibility projects and 6 figure check presentations, the concept…

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