Web Analytics

What Is Negative SEO and What Can You Do To Combat It?

by / ⠀Entrepreneurship Startup Advice / September 1, 2013

What is SEO? Okay, so that’s quite an ambiguous question, but many businesses still treat Search Engine Optimization like it’s some kind of mythical Shangri-La, so it’s well worth touching on. In its simplest form SEO is a series of activities undertaken to increase a site’s search engine visibility and performance, but it’s also so much more than that. Perhaps that’s why there are still a lot of…

A Simple, Practical Web Analytics Calendar for Entrepreneurs

by / ⠀Startup Advice / July 14, 2012

Using analytics? You should be. There are several tools out there that will help you track every metric that matters. Acting on those metrics is what takes imagination, ingenuity, and time. But many entrepreneurs get so caught up in the measurement aspect – you know, “playing” with analytics apps – that they never actually use the data they collect. That’s why sticking to a monthly Web analytics calendar…

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