The Executive Coaches Helping Business Owners Reshape Purpose and Profits

by / ⠀Experts / July 13, 2025

If the past few years have been a reflection of anything, the business landscape has undergone what many consider to be a radical change. As the pandemic redefined how people work and how they view success, many business owners are no longer seeking profits but a sense of purpose.

In business, however, there is always a question of how someone is doing something and how they could make it work better for them. This is where executive coaching comes into play.

For those unsure of executive coaching, it involves taking the questions out of business and applying them to one’s business ideas and ideals. By utilizing a coach, an entrepreneur can not only identify blind spots in their business practice but also help them reshape the way they do business. 

The following five people have proven that today’s best coaches don’t focus simply on growth. Instead, they work to guide business owners through their personal and professional efforts, allowing them to discover their passion and purpose and their emotional reasoning behind what they do. 

Executive Coaches

Dr. Mosongo Moukwa

Dr. Mosongo Moukwa is the President of Hathaway Advanced Materials, a polymath, and the author of two books on leadership. 

He is also an executive coach who has worked in India for over 12 years, first with Asian Paints in Mumbai, then Phillips Carbon Black in Baroda.

Today, Dr. Moukwa uses his experiences to support small business owners. His books, Be a Leader of Significance and The Revenue Revolution, emphasize the impacts of leadership and how it affects people. His decade of experience allows small business owners to implement strategies that reshape their businesses and bring measurable results. 

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Lisa Nichols

Lisa Nichols strives to help people change their lives through the power of public speaking. She authored six best-selling books, including the New York Times bestseller No Matter What. Her Speak & Inspire course helps business owners find and confidently speak their truths with natural charisma while channeling emotions to inspire, persuade, and motivate the people around them. Lisa is highly sought after in the world of public speaking, and her communication and motivation skills have allowed her to connect with people worldwide.

Learning Lisa Nichols’ skills becomes addictive when utilizing the Mindvalley Quest model. One only has to invest 10 minutes to understand how public speaking changes people and allows business owners to transform their communication with their audience. 

Rich Litvin

Rich Litvin founded 4PC, a community that helps entrepreneurs seek transformative breakthroughs in their businesses. As the co-author of The Prosperous Coach, he is known for asking tough questions that drive transformation within a workplace. Rich is particularly adept at working with high performers, such as Olympic gold medalists, Special Forces operatives, and hedge fund managers who oversee numerous assets.

In Rich Litvin’s courses, he helps clients create powerful enrollment conversations, build relationships that lead to referrals, and what he describes as the Four Elements of Success: connection, invitation, creation, and proposal. His teachings are built on the idea that your next client is one conversation away, and that the focus should be on transformation over transaction.

Trudi Lebron

Trudi Lebron is a writer, entrepreneur, and business advisor who built her business by “dreaming through chaos.”  In her Signature 5 program, business owners undertake a five-month course to step into the next level of their voice, leadership, and visibility. 

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Signature 5 revolves around five core elements: presence, method, offer, talk, and plan. These elements allow entrepreneurs to share who they are, showcase how their leadership feels, and facilitate their next action plan. It’s for established leaders, coaches, consultants, executive directors, and creative thinkers who want to redefine the way their business works, all through a program that serves those who know what they want in their lives.

Jason Goldberg

Jason Goldberg is an award-winning entrepreneur and a TEDx Speaker who serves as a keynote speaker on Future-Proof Leadership. 

He is also a mental performance and leadership coach for celebrities, change makers, and CEOs. Jason hosts The Jason Goldberg is Ruining Podcasting podcast and is the author of Prison Break, a #1 international bestseller on self-leadership. 

Jason’s VIP immersion program is a power-packed one-on-one mind-melding and consulting experience designed exclusively for clients looking to increase their business aspirations. It puts your leadership lens and goals for longevity into focus, allowing you to build momentum in business excellence. It’s for visionaries seeking mastery over tactics and those who wish to succeed in their goals. 

The Newest Coaching Paradigm

These five coaches represent a shift in what leadership looks like today. They are purposeful, attuned, built for sustainable freedom, and are known to help entrepreneurs determine their next steps in achieving their business goals.

As the business world shifts, entrepreneurs’ questions shouldn’t just be how to scale their businesses for profit but also stay true to their values and purpose.

About The Author

Lauren Carpenter

Educator. Writer. Editor. Proofreader. Lauren Carpenter's vast career and academic experiences have strengthened her conviction in the power of words. She has developed content for a globally recognized real estate corporation, as well as respected magazines like Virginia Living Magazine and Southern Review of Books.

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