Turning Trauma Into Purpose With the WHY GO PROJECT

by / ⠀Featured / September 15, 2025
Mental health and the conversations surrounding it are often kept in the dark. Even with programs, outreach, and education, many people are usually afraid to speak about the problems they are going through. However, when left unchecked, chronic stress can turn into trauma, which not only affects the individual but also the family and the community around them. WHY GO PROJECT,Lauren Friedmen Lauren Friedman, a 20-year AdTech (Advertising and Technology) veteran, knows firsthand how unresolved issues can turn into chronic physical and mental health conditions. As someone who went almost four decades without being diagnosed, Lauren understands that maneuvering life with complex trauma is not only life-altering but also life-inhibiting.   Today, Lauren strives to help others. As the founder of the WHY GO PROJECT, she aims to redefine how communities and individuals approach mental health and trauma through the power of storytelling and education, creating not just accessible but holistic pathways to healing. 

The Path to Healing

Watching life pass by through the lens of trauma is difficult, and the hardships of realizing the missed opportunities, connections, and experiences that passed by can be even more difficult. However, understanding what has been missed due to trauma is the first step in healing.   Lauren, who now champions the HOW-ARE U HEALING™ revolution as a trauma-informed connector and storyteller, strives to break stereotypes and barriers to entry by helping people find connection, inspiration, education, and support.   The HOW-ARE U HEALING™ Community she helps run focuses on providing members with personal and professional development opportunities, empowering them to transform their lives by transforming pain into power and survival instincts into actionable growth. 
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Educating With the Trauma Translator™

Over the past two decades, Lauren has worked to advocate for emerging technology and humanize complex, often abstract ideas through cross-disciplinary thought leadership. During her talks, she speaks out as a TRAUMA TRANSLATOR™, which involves positioning serious topics in palatable, personalized formats that allow her audiences to become educated on multiple issues.   These topics include:  
  • Mental Health is Physical Health
  • Rewire Your Brain: the AdTech Connection 
  • Survival Mode is My Superpower™ and yours too!
  • From Chaos to Clarity
  These talks, which are broken up into segments for better clarity and understanding, help people understand the subtle, often unrecognized nuances in the world of mental health, many of which are still stigmatized by the general population.

Lauren Friedman’s Core Philosophy

In Lauren’s world, healing is not linear but communal. As a result, coming together with people from all walks of life and all branches of work results in greater communication, better understanding, and, above all, a sense of healing for the individual and the community they live in.   If you have been on the fence about aspects of your life or want to help your organization succeed in ways you might not have thought possible, consider reaching out to Lauren through the WHY GO PROJECT and looking at the many initiatives and movements within. By turning trauma into purpose, you can unlock the keys to healing and discover your actual goals in life.

About The Author

Lauren Johnson is a writer and co-founder living in St. Pete, Florida. When she isn't spinning up new ideas at her sexual wellness company, you can find her cooking, creating art, or trying her damndest to keep focus.

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