Your daily life is likely quite hectic. You spend your daylight hours running from one place to the next, whether that be the office, running errands, or picking up the kids, and get to spend precious little time at home, actually resting and relaxing. Before you know it, the day is gone, and it’s time to go to sleep so that you can wake up and do it all over again. Because of this repetitive and often exhausting regimen, your home must be a place where you can find substantial reprieve in a short period.
As such, your home needs to be a place that feels warm, comfortable, and reliable, something you can depend on in the occasionally choppy waters of this life. And there is no better way to accentuate those aspects of your home than with a warm wool rug. Take Double’s washable wool rugs, for instance. They bring the warmth and sophistication of natural fibers, all while staying practical and stylish.
*Images sourced from Double
Why Wool Rugs? Natural Benefits for Your Home
Wool offers natural benefits, including comfort, warmth, and texture. All of these components make wool rugs ideal for home interiors. In your home decor, you’re constantly striving for a balance between the aspirational and the livable. You want a home that looks nice, but more importantly, you want a home that feels nice.
After all, this isn’t a museum or some venue you are visiting; this is your home, where you need to feel comfortable, to relax, and be yourself. To this end, wool rugs are a fantastic compromise that both look stylish and feel soft.
Furthermore, Double’s wool rugs are washable, meaning that even if the rug gets stained, it can easily be washed. Accidents happen, and things spill all the time. With these rugs, it doesn’t have to be something that incites stress to clean it. Instead, your rug can continue to provide you with comfort, requiring only a spot clean to solve a key barrier for everyday use.
*Images sourced from Double
Wool Rugs in Australia and New Zealand: Broadening Design Possibilities and Aesthetic Options
The team at Double recognized a gap in the market for customers who wanted something design-forward that was functional. Several early players in the washable rug market had minimal ranges and narrow aesthetic options. Essentially, if you were looking for a rug that wasn’t all bohemian or extremely neutral, you were out of luck.
To solve this problem, the team explored and pushed the boundaries of color and texture.
They’ve also collaborated with several Australian artists to lean into Australian design and culture rather than pursuing mass-market consumer appeal.
Innovating Wool Rugs: Overcoming Challenges in Washable Design
Product development to produce functional, machine-washable rugs designed with a forward-thinking approach proved to be a significant hurdle. While low-pile, plush and flatweave rugs had become the default throughout the industry due to their ease and malleability, Double knew that consumers wanted more. As a result, the team experimented with new textures, materials and rug construction techniques to innovate new ways to produce washable rugs.
Rugs and Australia Wool: Comforting, Stylish, and Forward-Thinking Design
There is no better decorative tool to make your home feel warm, comfy, and relaxing than a lovely gray wool rug. Better yet, an easy to clean wool rug that is durable and pops with bright colors to help light up a room.
Double is providing exactly that, with their wool rugs now readily available through e-commerce platforms in Australia and New Zealand. Thanks to the company’s sustainable supply chain practices and customer cost-saving methods, purchasing a wool rug has never been simpler.
*Images sourced from Double
