How icepop is redefining performance marketing, winning awards, and becoming a go-to partner for modern brands
When Jordan Banafsheha launched icepop in the spring of 2020, the world was shifting rapidly. The pandemic had forced businesses of all sizes to adapt to a digital-first economy, and brands everywhere were scrambling to stay visible, relevant, and profitable. With a background in growth and product strategy at companies like Tinder and Verishop, Banafsheha saw an opportunity—and icepop was born.
Fast forward to today, and the Los Angeles-based agency is not only thriving, but turning heads across the industry. Most recently, icepop clinched the prestigious Gold Stevie Award for Marketing Campaign of the Year in the Health & Wellness category, a powerful recognition of the agency’s creative muscle and performance-driven results.
Boutique by Design, Built to Scale
Unlike bloated firms that rely on recycled strategies and one-size-fits-all solutions, icepop stands out by taking a truly personalized approach. “We’re not the type of agency that hands off tasks and disappears,” Banafsheha explains. “We become an extension of our clients’ teams.”
This hands-on, white-glove service model has helped icepop earn its status as the #1 Rated Beverly Hills Marketing Agency, and it’s a big part of what makes the agency such a force in a crowded field. Clients don’t just hire icepop for ads—they hire a growth partner that brings strategy, design, and performance marketing under one roof.
From SEO to paid social, email marketing to full-stack web development, icepop delivers end-to-end digital transformation with measurable results.
Award-Winning Work That Speaks for Itself
The campaign that earned icepop its Gold Stevie Award was for Open, a modern wellness brand redefining breathwork and meditation. With a focus on nervous system regulation and mental resilience, icepop built an end-to-end strategy that fused creative storytelling with performance marketing. From UGC-style ads to precision-targeted Meta campaigns, every element was tested, iterated, and optimized to resonate on a human level. The result? Not just a lower cost to acquire each customer—but a community of users who felt seen, supported, and inspired to breathe again. It was a rare blend of art and algorithm, and a case study in how authenticity, when paired with data, drives both growth and impact. Read more about the campaign.
“Their flexibility really shines—when we needed to shift our strategy due to market changes, they swiftly adapted without missing a beat,” says Becca James, VP of Marketing at Open. “What I appreciate most is how they blend proactive suggestions with receptiveness to our input, making them feel like a true extension of our team.”
The praise doesn’t end there. Under Banafsheha’s leadership, icepop also took home a Platinum AVA Digital Award for excellence in digital marketing, solidifying its reputation as a creative and results-driven powerhouse.
From Startup Roots to Industry Leader
Banafsheha’s journey from scaling Tinder’s growth engine to launching one of LA’s most respected agencies is a case study in strategic entrepreneurship. At Tinder, he blended product innovation with growth strategy, launching features that scaled acquisition and sustained retention across platforms. At Verishop, he built core product infrastructure and performance engines—driving early growth across SEM, paid social, SEO, and CRM. Those experiences became the blueprint for icepop—a modern agency that fuses creativity with performance, data with storytelling.
And it’s paying off. icepop’s client roster continues to expand, thanks to a steady stream of referrals and long-term partnerships built on trust, transparency, and results. Some notable clients include:
- Atoms Shoes
- Loved01 by John Legend
- Madhappy
- Proudly by Gabrielle Union & Dwayne Wade
- Base Power
- Tumble Rugs
Solving Today’s Biggest Marketing Pain Points
icepop was built to help brands overcome the most pressing challenges in digital marketing:
- No clear strategy across platforms? icepop delivers integrated, multi-channel campaigns that align creative with KPIs.
- Stagnant or falling sales? Their performance-driven approach identifies the most scalable angles for growth.
- Minimal online presence? icepop handles everything from the ground up—from full-funnel digital strategy to website design and conversion optimization.
In short, icepop provides clarity, direction, and growth—all while remaining small enough to care deeply about every project.
The Future Looks Bright—and Bold
So what’s next for icepop?
“We’re scaling intentionally,” Banafsheha says. “Our results speak for themselves—but what sets us apart is the experience of working with us. We want to be the boutique agency brands choose for both performance and partnership.”
That vision includes expanding into new service areas like out-of-home advertising, organic social, in-house content production, and creative strategy, without compromising the hands-on collaboration that defines the icepop brand.
As more companies demand high-performance campaigns that also reflect their unique voice and values, icepop is perfectly positioned to lead the charge.
Final Word
In an industry full of cookie-cutter solutions, icepop is refreshing in its clarity, commitment, and creativity. The Gold Stevie Award isn’t just a trophy—it’s a testament to what’s possible when an agency puts people, process, and performance at the center of everything it does.
With a team that obsesses over the details and clients who speak of them like trusted partners, it’s clear that icepop is more than a marketing agency—it’s a growth engine for the brands of tomorrow.
For more on their award-winning work, visit icepop.co or follow them on Instagram @icepophq.
