If you’re looking for a good deal in influencer marketing or for brand ambassador jobs, there’s one platform where you’ll find it: YouTube. According to influencer marketing agency Mediakix, just 11 percent of marketers plan to spend most of their influencer money on the social video platform this year. Compare that to Instagram, where 69 percent of marketers will sink the majority of their influencer dollars. But it…
Cold email marketing may seem like a waste of time. These emails tend to get a bad rap for their often misspelled content that much of the time contains spam. However, it is in fact still one of the best ways to entice customers to your business. What is Cold Emailing? To clarify, cold emails are like cold calls. As in, you reach out to a lead and…
Starting a small business in New Hampshire can be exciting, scary, and overwhelming. However, when you take things one step at a time, you’ll open your doors quicker than you realize. So, this article will go over the process of building and structuring your small business from scratch and give you some critical tips for success in your newest venture. Choosing Your Business Idea Choosing a business idea…
It’s impossible to achieve success without customers who fully buy into what you’re doing. If customers don’t understand your products, how can they engage?…
A lot of people perceive TikTok as a platform meant solely for entertainment. What more can you find there…apart from comedy and dances? You couldn’t be more mistaken. In fact, the business marketing opportunities on TikTok are enough to leave anyone impressed. Think about it. The platform has more than a billion monthly active users. So what better way to reach out to a large population in one…
Link building can broaden your brand exposure and drive website traffic through the roof. But to succeed, you have to know which tactics work — and don't.…
Marketing is an ever-evolving field. Certainly, in the past, there was a certain level of predictability to how marketing worked. However, as technology has continued to advance, it has increased the cadence of change. As a result, our collective need for marketing strategy books has never been more pronounced. This can make it challenging for marketers to keep up with the trends. Likewise, in a data-driven world, that…
Even though communication specialists are often in an excellent position to provide instruction in leadership, some may need drawing out. Providing critical, constructive communication to workers to foster development and retention is one of the most challenging issues that a new leader will encounter when taking on a leadership position for the first time. New leaders are often required to possess this ability and the ability to navigate…
Communicating the value of your business offerings to consumers can be challenging, especially considering how rapidly markets change.…
Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…
