There has never been a better time than today to start, run, and grow a business. While there are still challenges, various resources for entrepreneurs and business leaders abound, with most accessible via a single click or touch. From private and public sector programs to communities, websites, podcasts, and DIY videos, entrepreneurs have access to a robust support ecosystem that’s exploded to an unprecedented scale. Technology also performs…
Owners of small and medium businesses never expect to fail, but every year, thousands of companies close shop, anyway. Reasons for failure vary from cash flow problems to poor product-market fit, but in many cases, company leaders could have avoided the worst if they’d known what to expect. Keep an eye out for these common mistakes so you can prevent them: 1. Failure to Delegate When you start…
If you’re looking for a good deal in influencer marketing, there’s one platform where you’ll find it: YouTube. According to influencer marketing agency Mediakix, just 11 percent of marketers plan to spend most of their influencer money on the social video platform this year. Compare that to Instagram, where 69 percent of marketers will sink the majority of their influencer dollars. But it isn’t just less competition that…
By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences between the people they meet online and the people they meet in person.…
Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change and change involves risk, stepping from the known to the unknown,” Shinn famously…
For small businesses, a local customer base can be extremely lucrative. But to reach customers in your immediate area, you’ll have to develop a concrete strategy that addresses their specific wants, needs, and expectations. Try These 5 Local Marketing Tactics In a business world where large, sweeping marketing strategies dominate the landscape, there’s something to be said for adopting a simple, focused approach that prioritizes customers in your…
Recently my business, Idea Lemon, celebrated its 4 year anniversary. I use the word ‘celebrated’ loosely because really that meant Linkedin notified me it had been 4 years since I first added Idea Lemon to my profile, and I looked up at my Cofounder, Martin, and said, “Hey, apparently its our 4 year anniversary today.” He replied with, “Oh really? Cool,” and we got back to work. While there…
Want to start a business? Be an entrepreneur? Achieve the freedom that everyone desires? But are you sure entrepreneurship is for you? Are you pursuing your dreams for the right reasons? In this week’s interview, Jason Bay (@JasonDBay) from Gen Y Success drops his formula for setting goals that are vision oriented AND executable. Jason Bay is the founder of GenY Success and the host of The GenY Success Show. He’s a millennial…
Work from anywhere, becoming a digital nomad, and trying to live the Four Hour Work Week, Jared O’Toole my co-founder of Under30Experiences and Under30CEO joins us in this episode from Costa Rica. There is an iguana fight on my roof, we talk minimalism, travel hacking, mileage programs, credit card awards points, lifestyle design, and freedom businesses. This is a conversation between two friends and business partners that is…
In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy “junk” worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this? Simply put, making a killer profit wasn’t their point. I believe the point was to reveal the value of StorytELLING in the process…
