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E-Commerce Trends That Will Change the Future of Marketing

by / ⠀Entrepreneurship Finding Customers Startup Advice / June 18, 2021

Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…

What Are the Benefits of Online Reputation Management?

by / ⠀Career Advice Entrepreneurship Personal Branding / June 10, 2021

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

A 5-Step Guide to Performing a Social Media Audit [Infographic]

by / ⠀Entrepreneurship Finding Customers / June 2, 2021

Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…

Web Development Costs: How Much Should You Splurge On Your Site?

by / ⠀Personal Branding Startup Advice / May 27, 2021

Web development is a highly complex and intricate process but, over the past few years, there’s been a rise in free, template-based website creation modules. Most people wonder how much web development costs and, honestly, there’s no simple answer to that question. As noted earlier, some websites are completely free, but we all intuitively know that’s not the ideal option. The originality of website design and completely personalized…

Starting an Online Store? 5 Things to Consider First.

by / ⠀Entrepreneurship Finding Customers Startup Advice / May 10, 2021

Starting an online store of your own might be something you’ve seriously considered. If there’s one thing businesses can learn from the past year, it’s that the future of sales is digital. This fact is made more evident by the accelerated industrial digitization during the pandemic, revolutionizing legacy industries and causing a drastic shift in consumer behavior. According to a survey conducted by UNCTAD, online shopping increased by…

4 Ways AI Can Help With Sales

by / ⠀Entrepreneurship Finding Customers / May 6, 2021

Have your sales and marketing teams been struggling with acquiring and retaining customers? If so, you might want to consider implementing artificial intelligence in your business. Here are four ways AI can help boost sales and achieve customer loyalty, regardless of the size of your company. 1. Automating Tedious and Time-Intensive Work Automating work that is tedious and time-consuming with tools such as call recording software can significantly…

Finding Archetypes in the Wild to Inspire Your Brand

by / ⠀Blog / April 13, 2021

Archetypes are everywhere. Once you start noticing them, it can be difficult to stop. From familiar character types in movies to advertisements for your favorite brands, archetypes show up constantly. You might think that they’d be hard to spot, but they’re hiding in plain sight. All that’s required is that you take the time to focus when watching commercials or look at characters a little more closely. The…

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