How Cooler Screens Plans to Build a Cooler Future

by / ⠀Entrepreneurship / August 26, 2022
What if there was a way to merge the best aspects of digital shopping with brick-and-mortar stores? Cooler Screens can help bridge the gap.

When Arsen Avakian was CEO and co-founder of Argo Tea, he observed many people using their smartphone screens to access information while they shopped at retail stores. What if, he thought, there was a way to bring the best aspects of the digital shopping ecosystem into brick-and-mortar stores? The Gap in the Market The two traditional types of retailers are brick-and-mortar stores and online retailers. Nowadays, however, there’s…

AI Marketing: A Guide

by / ⠀Blog / July 13, 2022
AI Marketing sales

As the world continues to progress around us, so does our technology. Along with our technology comes artificial intelligence or AI. It has become more and more a part of our technology such as our phones. And as more businesses boom, the more competition there is in the corporate landscape. It has become a battle for innovators to create the next great invention that dazzles the masses, which…

Brand Ambassador Jobs: Finding a Position

by / ⠀Startup Advice / June 18, 2022
brand ambassador jobs

If you’re looking for a good deal in influencer marketing or for brand ambassador jobs, there’s one platform where you’ll find it: YouTube. According to influencer marketing agency Mediakix, just 11 percent of marketers plan to spend most of their influencer money on the social video platform this year. Compare that to Instagram, where 69 percent of marketers will sink the majority of their influencer dollars. But it…

Why is Gen Z Sensitive, and How to Prepare

by / ⠀Startup Advice / June 13, 2022

By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Why is Gen Z sensitive?  Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences between the people they meet online and the…

What is Customer Centric Marketing?

by / ⠀Startup Advice / May 31, 2022

Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. This is how you turn into the question, what is customer centric marketing. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change…

_Business: A Complete Guide

by / ⠀Career Advice Entrepreneurship Startup Advice / May 26, 2022
two guys getting face drawn

_Business is the process of creating value by offering products or services to meet demand. A business can also be a stand alone entity for a single process of creating value. For example, an ice cream business focuses on the selling ice cream process of creating value. Recently my _business, Idea Lemon, celebrated its 4 year anniversary. I use the word ‘celebrated’ loosely because really that meant Linkedin…

How Should You Structure Your Small Business in New Hampshire?

by / ⠀Entrepreneurship Startup Advice / May 18, 2022
Thinking of starting a small business in New Hampshire? Here are key tips to structure your small business and get you to opening day.

Starting a small business in New Hampshire can be exciting, scary, and overwhelming. However, when you take things one step at a time, you’ll open your doors quicker than you realize. So, this article will go over the process of building and structuring your small business from scratch and give you some critical tips for success in your newest venture. Choosing Your Business Idea Choosing a business idea…