Communicating the value of your business offerings to consumers can be challenging, especially considering how rapidly markets change.…
E-Commerce Trends That Will Change the Future of Marketing
by / ⠀Entrepreneurship• Finding Customers• Startup Advice / June 18, 2021
Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…
What Are the Benefits of Online Reputation Management?
by / ⠀Career Advice• Entrepreneurship• Personal Branding / June 10, 2021
The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…
Why Focus Group Marketing Can Lead to Generating More Revenue
by / ⠀Entrepreneurship• Finding Customers / June 3, 2021
Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…
A 5-Step Guide to Performing a Social Media Audit [Infographic]
by / ⠀Entrepreneurship• Finding Customers / June 2, 2021
Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…
Web Development Costs: How Much Should You Splurge On Your Site?
by / ⠀Personal Branding• Startup Advice / May 27, 2021
Web development is a highly complex and intricate process but, over the past few years, there’s been a rise in free, template-based website creation modules. Most people wonder how much web development costs and, honestly, there’s no simple answer to that question. As noted earlier, some websites are completely free, but we all intuitively know that’s not the ideal option. The originality of website design and completely personalized…
Starting an Online Store? 5 Things to Consider First.
by / ⠀Entrepreneurship• Finding Customers• Startup Advice / May 10, 2021
Starting an online store of your own might be something you’ve seriously considered. If there’s one thing businesses can learn from the past year, it’s that the future of sales is digital. This fact is made more evident by the accelerated industrial digitization during the pandemic, revolutionizing legacy industries and causing a drastic shift in consumer behavior. According to a survey conducted by UNCTAD, online shopping increased by…
Have your sales and marketing teams been struggling with acquiring and retaining customers? If so, you might want to consider implementing artificial intelligence in your business. Here are four ways AI can help boost sales and achieve customer loyalty, regardless of the size of your company. 1. Automating Tedious and Time-Intensive Work Automating work that is tedious and time-consuming with tools such as call recording software can significantly…
Archetypes are everywhere. Once you start noticing them, it can be difficult to stop. From familiar character types in movies to advertisements for your favorite brands, archetypes show up constantly. You might think that they’d be hard to spot, but they’re hiding in plain sight. All that’s required is that you take the time to focus when watching commercials or look at characters a little more closely. The…
How Text Messaging Can Help Your Business Reach More Customers
by / ⠀Finding Customers / February 3, 2021
As you go deeper into business, you’ll encounter strategies to reach more customers. At some point, you’ll encounter text message marketing.…