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6 Online Marketing Metrics You Need to Know

by / ⠀Entrepreneurship / April 26, 2014

Five years ago, you’d have been taking quite a risk by spending your marketing dollars on a Twitter or Facebook campaign. Today, mobile browsing and the combination of traditional media and social channels are changing the way we interact with the web. Keeping up with these changes takes a solid understanding of your brand and your customers. Thankfully, you can consult a variety of tools to help track…

5 Biggest Social Media Lead Generation Mistakes

by / ⠀Entrepreneurship / April 14, 2014

Lots of companies are trying to use social media for lead generation, but too often, they get mediocre results because they’re going about it the wrong way. Social media lead generation is a different medium than traditional advertising, and you can’t expect the same types of “sales pitches” to work. Here are a few of the biggest mistakes that companies make with their social media lead generation, and…

Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

by / ⠀Entrepreneurship / April 7, 2014

  I once worked for a large, multinational software company. We had a strong vision and good corporate values and it was a great place to work. But I never quite felt the company’s vision and values actually connected to what we did on a daily basis. Many companies face this challenge to apply their guiding principles on a practical level. I didn’t think we had a well-defined…

5 Skills You Need To Market Your App

by / ⠀Entrepreneurship Startup Advice / March 17, 2014

So, you’ve decided to build an iPhone app for your company and you want to make sure it sells in the App Store. How do you market a new product?  What are some emerging trends in the world of iOS and Android development? Enter Ryan Matzner and Rameet Chawla, the head honchos here at Fueled, an app design and development company that helps startups and enterprises alike build…

2014: The Year of Video Marketing

by / ⠀Entrepreneurship / March 13, 2014

If there’s even the smallest grain of doubt in your mind about the future of video marketing, now is the time to abolish these concerns & embrace video as a key component of content marketing. According to Cisco, video will account for 69% of all consumer-lead traffic by 2017, and video-on-demand traffic alone will have tripled. With that in mind, a hesitation to jump on the video bandwagon…

A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

by / ⠀Entrepreneur Interviews Entrepreneurship / March 4, 2014

Knock knock. Who’s there? Blippar. Blippar who? Blippar, a startup that spun out of a joke to amass millions of users and bring static content to life.  It wasn’t a knock-knock joke, but a silly challenge between friends that brought the queen on a ten pound note to life, which later would be developed into Blippar.  CTO and Co-founder Omar Tayeb describes Blippar as an “Image and object…

11 Ways to Cultivate and Maintain Important Contacts through Email

by / ⠀Entrepreneurship Finding Customers / March 3, 2014

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed in the business world, it’s essential that you accrue and maintain email contacts.…

6 Necessary Steps for Hiring a PR Firm

by / ⠀Entrepreneurship Personal Branding Startup Advice / February 24, 2014

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary for developing trust, credibility, and authority with potential clients. To boost your chances…

4 Options in the World Of Marketing: Where Do You Fit?

by / ⠀Career Advice / February 18, 2014

If you’re reading this site, chances are you are a freelancer or head of your own company. Or you want to be. You’re also young, passionate, motivated and overworked. You probably are like me and don’t sleep much. Social life? Are you kidding? I recently left my fairly-secure job at a small SEO agency to start my own online marketing company. I believe I have a terrific chance…

How to Get Potential Customers Without a Product and on Zero Marketing Budget

by / ⠀Entrepreneurship Finding Customers Startup Advice / December 23, 2013

“Your product SUCKS.” He said it to my face. Cold, objective, but straight to the point. Yeap, thats exactly what my 13th potential customer told me in 2007. It was an EDE – ego destruction event. It was a harsh reality check and I was down for the count. Having spent 18 months of my life with my partner building up this prototype for my 1st startup and…

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