More than half of the worldwide population prefers to shop online. This is, indeed, excellent news for e-Commerce owners.
However, the “build it, and they will come” strategy rarely works anymore. With a new webstore mushrooming up every other day, it is an increasingly tougher challenge to get your audience’s attention. And even more importantly, to retain them.
Among all the successful eCommerce marketing strategies, blogging continues to be a prominent option. According to the content writers at essay writing service EssayPro, there is a growing demand for creative bloggers in the marketing arena. If you combine blogging and eCommerce, these tricks will help you get more traffic in your lane.
1. Nevel Fail to Upsell
If you didn’t know this already, upselling is the sales technique to persuade your customers to buy more products or a premium version of their chosen item. In fact, upselling boosts revenue by up to 30% and is more affordable than finding a new customer.
Say, for instance, you are running a blogging website. You can offer both free and paid subscription plans for your readers. And when a new subscriber signs up for a free subscription program, you can entice them with the perks of a premium plan. Let them know what additions they will receive and what makes the paid plan more attractive.
If it is likely to bring you more sales, what do you stand to lose?
2. Always Have a Value Proposition
There is no point in blogging if it doesn’t offer some value to the reader. Your value proposition is perhaps the most crucial element of your entire marketing message. We have already seen plenty of good examples of these.
Take a look at the homepage of Uber. Their value proposition is convenience, in all walks of your life. From finding a ride for you, to food, to your entire business, Uber offers a convenient solution for you. This angle is what makes your business unique. It’s the spin you put on your product to make it stand out from the dozens of options out there.
If you are using your blogging as a means of marketing your store, then make sure to emphasize why your products would help your customers and why. In other words, focus on the value of your product rather than on the product itself.
3. Keep Your Website Tidy
15 seconds; that’s all you get to make an impression on your visitor. Within that time, the user has to be convinced by a fast-loading site with eye-catching visuals, and arguably, persuasive content, as well.
The way you present your products and how you maintain your website could make or break a visitor’s decision to purchase your products. Meaning, you not only have to look good in the front-end, but you also have to make sure that the back-end processes are up to date and well-oiled.
Apart from the product pages, your blogging section also needs to stay relevant and current. If the recent post is dated a few months back, that will indicate that you are not keeping your site fresh.
4. Add Conversational Marketing
Digital marketing is looking at more specific ways to offer personalized customer experiences. A practical approach to that is conversational marketing, where you would be engaging with the customer in a more personal manner through a chat box or phone calls.
Businesses have a proven track record of having ten times more online sales conversations and 70% more qualifying leads through this marketing strategy. Having such an approach not only saves time but ensures that every customer who visits your site receives high standards of service and attention.
5. Interact With the Audience
Before conversational marketing was popularized, one of the best ways to interact with the audience was primarily through feedback. It continues to stay relevant, depending on your marketing channel. And via blogging, you can encourage your customers to leave comments and engage by other means with your business. Inviting them to voice their opinions will help you come up with new blog ideas and improve their experience.
This interaction is a great way to ensure that they will come back to your site as well.
6. Retarget Your Shoppers
Finding that there are too many abandoned carts in your store? Retargeting is effective in reducing cart abandonment by 6.5%. However, it is fruitful to combine retargeting ads with other marketing channels to reap the full benefits. For example, if you send an abandoned cart email, you can also include blog posts featuring the product’s use.
Another way is to attach promotional offers or discount codes to give them the final push to check out.
7. Tell Stories Through Blog
Being a blogger, you have the perfect channel to market your products organically. Whatever you are selling, blend in imagery and videos to tell visual stories to your readers. If you are selling home furnishing, do not talk about curtains or carpets. Instead, write about how to arrange homes for fall decor or how a room’s color can change your mood for the better.
Make it a point to sell experiences, rather than mere products.
Another way to do this is to include customer testimonials and stories. There is nothing better than a positive review to add more bling to your business.
The biggest takeaway here is that you do not need a hefty budget to succeed in eCommerce marketing. Even with a sea full of competitors, you only need to stay creative and tailor your messages to the right customer personas.
Always keep your audience at the heart of every step you take, and do regular housekeeping on your website.