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marketing

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

by / ⠀Entrepreneurship Finding Customers / August 17, 2013

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. The world’s biggest brands, however, do. It doesn’t matter which industry they come…

6 Best Marketing Tips for StartUps

by / ⠀Entrepreneurship Startup Advice / August 3, 2013

When you seek to carve out a niche for your business, you’re going to have a wide range of successes and failures. However, there are some very important marketing lessons you can learn the easy way. The following are just a few of those lessons. 1. Don’t be a Buzzkill Far too many businesses start out with the best of intentions. They get a great logo design, build…

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

by / ⠀Entrepreneurship Finding Customers / July 22, 2013

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you focus all of your marketing efforts online. So here are 10 ways to…

Top Ten Reasons Why Start Up Companies Need to Blog

by / ⠀Entrepreneurship Finding Customers / July 21, 2013

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market. Business blogs are very easy to manage. And, to top it off, blogging is relatively affordable, and in some cases free, form…

Employers Guide: Getting the Maximum from Your Millennials

by / ⠀Entrepreneurship Startup Advice / July 18, 2013

Whether you call them Generation Y, Millenials, the 9/11 Generation, or the Facebook Generation, they are different.  Perhaps better, perhaps worse than the cohort of young people that preceded them, they are distinctive in behavior and attitudes.  Entrepreneurs these days often find themselves dealing with this group of talented folks, as indeed all employers will.  They have been written about, and, thanks to blogging, they have written themselves…

5 Reasons Nobody Is Reading Your Company Blog

by / ⠀Entrepreneurship / July 16, 2013

By now, most business owners realize the benefits of having a company blog. A company blog can help bring traffic to your site, give insight into your company’s culture, and it’s an overall great inbound marketing technique. Unfortunately, a lot of companies aren’t getting the results from their blogs that they expected. The reason why? Well to put it simple, they’re not doing it right! Here are 5…

How to Be a Siren and Capture the Press

by / ⠀Entrepreneurship Finding Customers Startup Advice / July 11, 2013

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, you can lure the press in by applying the lessons learned from these…

How Not to Use Social Media to Market Your Business

by / ⠀Entrepreneurship Startup Advice / July 5, 2013

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said you “absolutely have to do social media,” which isn’t strictly true – but you should forgive him for his exuberance, mostly because he’s never heard of word-of-mouth marketing and doesn’t…

How to Turn Your Customers into Company Evangelists

by / ⠀Entrepreneurship Finding Customers / June 30, 2013

Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education. But not just any kind of education. It educates its customers on the essentials of how to use its devices. If you want your customers to sing your praises, and advertise your company for free, you need…

How to Appeal to Customers of Different Ages

by / ⠀Entrepreneurship Finding Customers / June 25, 2013

Whether you work in the public sector, sell products directly to other businesses or offer goods and services to members of the public, I think it’s important that you attempt to appeal to people of differing ages. As obvious as it sounds, doing so will increase your customer base and – with any luck – will result in a rise in more sales. That said, ensuring that customers…

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