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The Ingredients To Successful Sales And Marketing For Start Up Brands

by / ⠀Entrepreneurship / December 15, 2013

  As a young entrepreneur or professional with a small business you may be thinking how exactly will I be able to compete with the big leading brands out in the market and the answer comes down to a number of things. Firstly, being a success and surviving against competitors involves taking a lot of risks, being motivated and selecting the right ingredients for marketing your brand and…

Ten Online Tools to Boost Your Marketing Strategy

by / ⠀Entrepreneurship Finding Customers / December 14, 2013

When we first launched our company, we were tracking everything in Excel. We were making hundreds of calls every day, sending emails out by the thousands, and marking notes on every interaction we had in painful detail. In short, we were wasting way too much time trying to keep our data organized. We needed to find tools that would improve our efficiency and enable us to properly scale…

Elevator Pitches Aren’t Just for Entrepreneurs: Why Everyone Needs One

by / ⠀Entrepreneurship / November 5, 2013

It’s said that any entrepreneur should be able to deliver an engaging and succinct elevator pitch to anyone at anytime. Entrepreneurs hone and hammer their pitches every day with each new person they meet answering the same question countless times about their company: “what is it and what does it do?” This repetition and practice helps to drive not only a deeper understanding of the company and its…

5 Proven Steps to Get People to Write About Your Company

by / ⠀Entrepreneurship / October 31, 2013

Let me ask you a question. Who was the first to fly? The Wright Brothers? Wrong. That’s what the history book says. In fact, it’s Gustave Whitehead. So why did the Wright Brothers go down as the fathers of modern aviation, when clearly, another man beat them by 2 whole years? Simple. The Wright Brothers had the power of press behind them. It’s not who go there first. It’s about who…

Take The Stress Out Of Promoting Your Brand

by / ⠀Entrepreneurship Personal Branding / October 16, 2013

Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem.  You’ve got a great product or service and now you have to promote it! If you have ever asked yourself questions like “Where do I start? “What do I say?” or “What should I do next?” then don’t…

3 Reasons to Create a Parallel Brand

by / ⠀Entrepreneurship Personal Branding / October 1, 2013

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small business owner creates a personal brand that is distinct from, but works in…

4 Free Channels To Attract New Customers

by / ⠀Entrepreneurship Finding Customers / September 7, 2013

So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door! If you’re on a budget (like lots of new businesses are) then you’ll be hoping to generate some business with little or no cost. Well I suggest that this is entirely…

3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

by / ⠀Entrepreneurship Finding Customers / August 21, 2013

You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict, to funding issues and execution struggles… But at the core of it, businesses fail for one fundamental reason: they can’t sell their stuff. That’s the bottom line. And…

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

by / ⠀Finding Customers Personal Branding Startup Advice / August 18, 2013

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

by / ⠀Entrepreneurship Finding Customers / August 17, 2013

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. The world’s biggest brands, however, do. It doesn’t matter which industry they come…

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