A lot of people perceive TikTok as a platform meant solely for entertainment. What more can you find there…apart from comedy and dances? You couldn’t be more mistaken. In fact, the business marketing opportunities on TikTok are enough to leave anyone impressed.
Think about it. The platform has more than a billion monthly active users. So what better way to reach out to a large population in one go than to leverage TikTok? Brands can use the platform and engage the audience with their creativity. And, of course, TikTok shopping deserves mention, too.
It’s not really surprising how many big brands have already recognized the potential of TikTok for marketing. And now, even small businesses are jumping onto the bandwagon. There’s so much to experiment with on the platform. You can go all out in terms of creativity.
However, the many options and opportunities can also make TikTok overwhelming for some. Those new to the platform are unable to fathom how to use it to market their business. Luckily, once you get the hang of how TikTok works, it will be a smooth journey for you.
How to Use TikTok to Market Your Business
First things first, you will have to open a TikTok business account. (Don’t worry. It’s not that complicated.)
After downloading the app, create your new personal account using your email, Twitter, or Facebook ID. You will notice a “Me” option in the lower right corner. Tap on it and then go to the Edit Profile tab. You can add your profile picture and bio here. You can even link your TikTok account to other social media pages.
Switch to a business account and then manage your account as per your niche. Yes, it’s that simple. Unfortunately, attracting followers isn’t that easy. You will have to put in considerable effort. Here are the steps to follow.
1. Figure out your TikTok strategy.
TikTok isn’t the same as other social media platforms such as Instagram and Facebook. So don’t expect the same strategy to work everywhere. You have to approach this app with a specific game plan. Of course, you will have to improvise along the way. But you have to make your debut with a proper strategy.
For this, first, understand the platform inside out. Familiarize yourself with its many features. Browse the videos and give special attention to the trending ones.
Try to understand the TikTok algorithm. Yes, it continues to change, but you have to grasp the basic concept. Learn about the criteria of TikTok for ranking and distributing videos. Determine the common aspect in all trending videos.
TikTok is a battlefield divided into many frames. Every niche has its own star, with new ones continuing to impress the audience. You have to recognize your niche and the rising stars associated with it. You won’t be able to succeed much in the TikTok world if you don’t identify your target audience.
After all, you intend to use the platform for marketing your business. So, make an effort to know your audience. At the same time, identify your competitors too.
2. Optimize your profile.
After making your account, you have to work on your profile. Your TikTok profile is your identity. So it makes sense to invest some time and effort in it.
Select a profile photo that isn’t only appealing but also relevant to your brand. It’s advisable to connect your profile with your other digital platforms using the same color tones and logo.
Don’t get carried away while writing your bio. Keep it sweet and simple, and don’t forget to include a CTA. Add personality to the bio using emojis.
3. Create engaging content.
At the end of the day, the audience will only stick to your account if they like your content. So make sure your videos look professional. The sound and video quality should be perfect. And the content should be enjoyable for your target audience.
You don’t always have to indulge in pricey equipment. However, ensure your video quality doesn’t appear subpar.
Hashtags are of utmost importance while marketing your business on TikTok. You have to make it easier for your target audience to discover your content. At the same time, hashtags also enable the TikTok algorithm to identify your niche.
Depending on your niche, select video formats that are guaranteed to succeed. For instance, cooking demos and fitness videos are quite the rage on the platform. You can also use the opportunity to show your informative side.
However, keep in mind that you have to keep the entertainment quotient up throughout. Remember, your audience is using TikTok for entertainment, not information. You can also team up with other star content creators.
4. Increase your followers.
Once you gain some attention, you have to focus on engaging your audience, which will enhance your number of followers.
Beware! Buying followers might seem like the easy way out, but it’s only going to hurt you in the long run.
Instead, focus on creating impressive content, and views and followers will follow.
Keeping your audience engaged can be challenging. However, you can try various approaches such as posting polls and questions, interactive live streams, and conversing with your followers.
5. Analyze your progress.
After you have spent some time on TikTok, you have to figure out how it’s working out for you. Is your marketing strategy a success? Has your brand gotten the reach you had anticipated? Do you have the views you wanted? Are people actually enjoying your content?
You will find all your answers in TikTok analytics. The in-platform analytics tool will tell you all you want to know. You can then figure out how to proceed accordingly.
Improvisation Provides the Key to Tiktok
Remember, TikTok is a unique platform designed for entertainment. So, be ready for some surprises.
If you feel your approach to the app isn’t working out, don’t hesitate to change it. As long as you produce authentic and creative content, you will get the views.
And these views and followers will give your business the boost you have been looking for. TikTok is an excellent tool for increasing brand awareness, as long as you do it right.