Fem Excel’s Summer Hormone Reset: Why Daily Dosing Aligns With Your Natural Rhythms

by William Jones / ⠀Health & Fitness / August 4, 2025

Women’s health is a delicate subject, and one that each individual must take very seriously. Time and again, studies reveal that traditional medical fields greatly reduce the likelihood of women being believed or having an accurate diagnosis. For instance, women are seven times more likely to be diagnosed erroneously and discharged while having a heart attack. Never was there such a time when women needed access to sources that provided information about critical, correct, and effective analysis of personal health matters. Problems with hormonal balance, menopause, or PCOS have rendered that very tough in the past. Fortunately, thanks to Fem Excel Medical and their telehealth innovation, women have an accessible resource for their health.

What is Fem Excel Medical?

Fem Excel Medical is an online hormone therapy platform, offering personalized solutions that empower women to live their best lives. It was founded by Lorna Brudie, whose philosophy emphasizes a personalized and holistic approach using Bioidentical Hormone Replacement Therapy and preventive care. As a result, the company focuses on lifestyle modifications, nutrition, and regular health screenings to address the root causes of symptoms and optimize overall health. The brand was created to address the growing need for accessible, personalized solutions for women experiencing hormonal imbalances. Fem Excel Medical was launched after the success of the partner company, Male Excel, which was the original and first online telemedicine hormone clinic.

The Inspiration Behind the Innovation

The team’s passion stems from recognizing that mainstream healthcare often focuses on treating illnesses with temporary, band-aid solutions rather than addressing root causes. Unlike big pharmaceutical companies that primarily focus on treating diseases, the company prioritizes prevention. The brand’s proprietary The Proactive Healthcare Plan™ is designed to optimize health before issues arise. These protocols and online systems were developed to deliver online healthcare by identifying and treating the symptoms and causes of age-related hormonal decline. By optimizing hormones and lifestyles, Fem Excel Medical strives to empower women with proactive health solutions that promote protection and vitality.

Summers as a Reset Opportunity

One service that Fem Excel Medical offers is access to BHRT. Daily bioidentical hormone replacement therapy (BHRT) mimics the natural production of hormones in the body. This yields stable hormone levels, alleviating symptoms. BHRT is a potent alternative to address symptoms emanating from hormonal imbalance, such as those from menopause and polycystic ovarian syndrome. Having longer days and a more relaxed regime makes summer a wonderful time to start hormone therapy or make adjustments. “Aligning therapy with natural rhythms during a season of renewal can enhance the effectiveness of treatment,” said Dr. Brudie.

The Excel Advantage for Women Protocol™ Emphasizes:

Science-backed precision, avoiding one-size-fits-all solutions or gimmicks.
Results-based 90-day guarantee.
60-day symptom check-ins to ensure continuous optimization.
Internally trained doctors and NPs, so you have the same provider throughout.
Optimization over normalization—hormone levels should be at youthful, optimal levels, not just “normal.”

Accomplishments and Awards

Fem Excel Medical was named one of the Inc. 5000 fastest-growing private companies in America and recognized by Healthcare Business Review as one of the Top Hormone Therapy Providers for 2024. While these official accolades are appreciated, the most remarkable aspect from the team’s perspective is that they encourage more women to explore their services. The most significant accomplishment of all for the team is that many of their clients report life-changing improvements after starting hormone therapy.

Providing Online Hormone Therapy for Women

By focusing on the root causes of hormonal imbalances, offering holistic care, and providing convenient telemedicine solutions, Fem Excel Medical has provided a convenient source of healthcare. Targeting the body’s natural healing processes rather than continuing with outdated synthetic treatments, the company’s focus is on bioidentical hormone therapy daily, which closely mimics the circadian rhythms of the body. Fem Excel Medical takes special care to ensure that each patient has a personalized treatment plan based not just on blood test results, but rather on where symptoms are prioritized.