NAWI, or the Naples Aesthetics and Wellness Institute, is a premier aesthetic wellness clinic focused on delivering personalized, science-backed treatments. Co-founded by Katherine Dean and Dr. Edwin Dean, NAWI embodies its lifelong mission to integrate science, self-worth, and service, setting new standards for aesthetic care. More than just another medspa, NAWI is creating daily transformation, redefining what it means to “look younger longer”.
A Vision Rooted in Science and Self-Worth
NAWI was born from the shared mission of its founders: to elevate aesthetic medicine beyond vanity, making it about empowerment, longevity, and well-being. Dr. Dean, a board-certified physician with decades of medical experience, oversees clinical excellence at NAWI. His deep understanding of functional medicine pairs seamlessly with Katherine’s entrepreneurial background in business, biotechnology, and branding.
Together, they have created a comprehensive wellness destination that combines evidence-based treatments with a patient-first approach. From injectables and laser therapies to hormone optimization and weight loss programs, NAWI offers solutions that enhance natural beauty and restore vitality without compromising health or authenticity.
A Clinic That’s Also a Cause
What sets NAWI apart is not just its state-of-the-art technology or range of services. It is the heart behind it. “We don’t just treat faces or bodies. We treat people,” says Dr. Dean. That philosophy is reflected in every aspect of the clinic, from the personalized consultations to the curated treatment protocols that evolve with ongoing research and training.
Whether it is their use of plant-based stem cell therapies like DeRive and AquaFirme or advanced devices like the Moxi laser and BBL HEROic, NAWI continues to invest in results-driven care that reflects its forward-thinking values.
Resilience and Growth
NAWI’s rise has not been without challenges. During a critical period of growth, Katherine Dean was diagnosed with a rare form of breast cancer. Rather than stepping back, she leaned into the mission even more deeply. Her recovery journey became a touchstone for NAWI’s culture, one that emphasizes empathy, strength, and the importance of showing up, no matter what.
“Katherine’s resilience only deepened our commitment to helping others feel strong in their own skin,” Dr. Dean shared. “Our patients often tell us they come for the results, but stay for the care.”
Looking Ahead
Now entering its next chapter, NAWI is expanding its reach. This includes new initiatives tailored to men seeking age-defying results and growing partnerships with local organizations and thought leaders. From wellness events to educational outreach, NAWI remains a pillar of the Naples community and a model of what modern aesthetic medicine can be.
With the combined leadership of Dr. Dean and Katherine, and a team of top-tier providers, NAWI is more than a clinic. It is a movement toward lasting confidence, holistic health, and redefining aging for generations to come.
To learn more or book a consultation, visit naplesawi.com or follow @nawi_naplesfl on Instagram.
