Air India Express: Bold Rebranding Revolutionizes Travel

by / ⠀Featured News / October 27, 2023
Rebranding Revolution

Rebranding and Transformation of Air India Express

Air India Express has announced an extensive rebranding plan, as it and parent company Air India undergo substantive changes. The restructuring involves fleet modernization, improving passenger experiences, and several organizational changes including the assimilation of Vistara and AirAsia India. The airline’s revitalized visual identity will see a new logo, livery, and overall branding.

Improving Customer Service and Passenger Experience

Focusing on enhancing customer experience during flights and at airport touchpoints, Air India Express is committed to providing a more seamless and enjoyable journey for passengers. The company’s ambitions include expanding its fleet to around 30 aircraft, acquiring 50 Boeing 737 MAX 8s, and absorbing nearly 30 Airbus A320s from AirAsia India.

New Unified Brand Identity

The extraordinary overhaul will streamline the airline group from four brands to two, with both Air India and Air India Express operating under a unified brand identity. This rebranding process is geared towards boosting brand recognition and improving operational efficiency for both airlines.

Modern and Innovative Design

The new brand identity for the combined airlines marks a new beginning featuring a modern and straightforward design. A vibrant and contemporary aesthetic displayed on a Boeing 737 MAX 8 aims to showcase their commitment to seamless and affordable travel experiences, while also demonstrating a vision of innovation and customer satisfaction.

Rebranding Attracts Customers with Familiar Aesthetics

Despite its lack of originality, the new branding’s appearance, echoing GOL and Iberia’s designs, could potentially attract customers who appreciate familiar aesthetics. It might also represent an attempt to appeal to a wider audience by utilizing established and recognizable visual elements.

Differentiation within the Airline Group

The new branding’s color palette and font radically diverge from Air India’s traditional look, signifying each airline’s position in the airline group. The fresh, modern feel of Air India Express contrasts with Air India’s established identity, allowing each airline to target specific markets while maintaining autonomy under the same umbrella.

Moving Forward with Optimism

The unveiling of Air India Express’s new branding comes as a result of the merger with AirAsia India and the transformation of Air India. With hopes for a successful future, the airline seeks to provide an enhanced customer experience and maintain its reputation for quality service.

Capturing the Attention of the Target Audience

While the updated branding may not be especially notable, its minimalist approach could still appeal to the target audience. Furthermore, the clean design effectively communicates the company’s core values, signifying a new era of growth and development amidst a continuously evolving market.

Frequently Asked Questions (FAQ)

What is the purpose of Air India Express’ rebranding plan?

The rebranding plan aims for fleet modernization, improving passenger experiences, and several organizational changes including the assimilation of Vistara and AirAsia India into the Air India and Air India Express brands.

How is Air India Express improving customer service and passenger experience?

Air India Express is focusing on enhancing customer experience during flights and at airport touchpoints. They are committed to providing a more seamless journey by expanding their fleet, acquiring new aircraft, and absorbing Airbus A320s from AirAsia India.

How will the new unified brand identity affect Air India and Air India Express?

The new unified brand identity will streamline the airline group, improving brand recognition and operational efficiency for both airlines.

What does the new brand identity design signify?

The new design signifies a modern, innovative, and straightforward approach geared towards providing seamless and affordable travel experiences. It showcases the airlines’ commitment to customer satisfaction and innovation.

What does the new branding’s appearance aim to achieve?

The new branding aims to attract customers who appreciate familiar aesthetics, appealing to a wider audience by utilizing established and recognizable visual elements found in other airlines’ designs.

How does the new branding differentiate the airlines within the Air India Group?

The fresh, modern feel of Air India Express is set apart from Air India’s established identity, allowing each airline to target specific markets while maintaining autonomy under the same umbrella.

What is the ultimate goal of Air India Express’s rebranding and transformation?

Through these changes, Air India Express aims to provide an enhanced customer experience, maintain its reputation for quality service, and usher in a new era of growth and development in the competitive market.

First Reported on: onemileatatime.com
Featured Image Credit: Photo by Pavel Danilyuk; Pexels; Thank you

About The Author

April Isaacs

April Isaacs is a freelance writer and editor with over 10 years of experience. From the art scene in Paris to pastures in Montana, April has covered individuals' stories and can confirm that no two stories are the same.

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