In the business world, we spend a lot of time talking about investments, diversification, and training. But we rarely discuss these terms within the context of our own self-improvement. Perhaps it’s time we begin? You are your greatest asset. Money, intellectual property, products, and employees are great…but you’re nothing without your own knowledge, wisdom, and expertise. And if you’re going to be successful for years to come, you…
Small businesses often bite off more than they can chew. And while the internet does do a pretty good job of tearing down geographical borders around markets, there’s still something to be said for starting small and local – then expanding. This requires a targeted local marketing strategy. What is Local Marketing? As the term insinuates, local marketing is a marketing strategy that emphasizes a specific geographical market…
When it comes to content marketing, most businesses are so focused on their own website’s blog or branded social media accounts that they forget to expand their reach via other strategic avenues. And if there’s one area that I see so many entrepreneurs and marketers neglect, it’s guest blogging. Why Write a Guest Blog Post? Guest blogging, which is basically the practice of writing content under your name…
There’s no textbook formula for building a successful business. There are, however, sound principles that lay the groundwork for success and make it easier to build a thriving company. And one of these key building blocks is something entrepreneurs refer to as scalability. If you can build a scalable business, you’re dramatically increasing your odds of building a successful business. And in this article, we’re going to explore…
With a new year comes anticipation, expectation, and excitement. And even though there’s nothing technically special or unique about the calendar flipping from December 31 to January 1, it flips a switch in our collective brains to push the pedal down a little harder and pursue our goals with greater focus. If you’re a business owner or CEO, then I can almost guarantee that growth is on the…
When you have an existing audience, the path to growing that audience is fairly straightforward. But when you have no audience to speak of, trying to build one up out of nothing can feel like an impossible challenge. In other words, it’s much harder to go from zero to 100 than it is to go from 100 to 1,000. Where do you even start? A Roll-Up-Your-Sleeves Strategy That…
Every entrepreneur starts a business with the best of intentions. But intentions alone aren’t enough to launch and grow a successful company. The reality is that most businesses fail and the only way to ensure your company is successful is to push past these risk factors. The Reality of Failure Success stories like Facebook, Airbnb, and Tesla often get glamorized to the point that the general public feels…
Blogging used to provide brands with a competitive advantage. Today, you need a blog presence just to remain competitive in the larger marketplace. And the type and quality of content you produce will ultimately dictate the results you get. The 7 Ingredients That Go Into High-Quality Content An estimated 4.4 million blog posts are published on the internet every single day. It’s no longer enough to write content…
Growth isn’t the be-all and end-all for businesses, but it sure is important. If you want to build the sort of business that impacts others, provides financial support for many, and creates value for the community, you can’t sit still and rest on your laurels. Growth is a necessity. 4 Factors That Could be Holding You Back Growth rarely happens by accident. You have to be intentional about…
When it comes to building a brand and amassing a loyal following of customers and “raving fans,” credibility is everything. Your brand must be seen as trustworthy and credible, otherwise your company’s foundation will reflect nothing more than a house of trembling cards. The big question is, how do you establish credibility when you’re still relatively unknown in the larger marketplace? 6 Brand Credibility Tips and Techniques Credibility…