Posts By

Shane Barker

How to Create SEO-friendly Landing Pages for Better Conversions

by / ⠀Startup Advice / March 10, 2021

  Did you know that landing pages have an average conversion rate of 9.2%, with the top-performing pages converting well above these? But to achieve those kinds of results, you need to optimize your landing pages for improved search visibility, user experience, and conversions. In this post, I’ll discuss the best practices for creating landing pages that rank and convert easily. Why does SEO matter for landing pages?…

How to Create an Optimized Website That Attracts the Right Talent

by / ⠀Entrepreneurship / February 9, 2021

A company’s website is its digital identity and to attract the right talent, it’s essential that you get your website right. While it’s important for candidates to look for the right company for them, it’s equally critical for businesses to get the right talent on board too. And a website plays a pivotal role in helping you attract the right talent as: Candidates should be able to discover…

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