How to Create an Optimized Website That Attracts the Right Talent

by / ⠀Entrepreneurship / February 9, 2021

A company’s website is its digital identity and to attract the right talent, it’s essential that you get your website right.

While it’s important for candidates to look for the right company for them, it’s equally critical for businesses to get the right talent on board too.

And a website plays a pivotal role in helping you attract the right talent as:

  • Candidates should be able to discover your website.
  • They should want to apply for a job at your company.
  • They shouldn’t face any issues while applying for the job.

A poorly designed website will fail to attract the right talent as it’ll make it difficult for the candidates to apply for a job and may not even appeal to them.

So, how can you optimize your website to attract the right talent?

Let’s find out.

Ways to Optimize Your Website to Attract the Right Talent

Here’s how you can optimize your website to attract the right talent for your business.

1. Choose the Right Web Hosting Platform

Your website’s hosting platform matters a lot. Without a reliable web hosting platform, your website might be sluggish and may even have long downtimes when people may not be able to access your website.

But why does this matter?

All of these factors can make it difficult for talent to discover and access your website. As a result, they may not be able to apply for your jobs.

Instead, reliable hosting provider can help you with near perfect uptimes. At the same time, they can improve your page loading speeds, which can improve the user experience.

2. Make Your Website Mobile Friendly

Nearly 51% of all web traffic originates from mobile devices and it’s likely that many job seekers may try to access your website through mobiles too.

If your website isn’t mobile-friendly, they will have a poor browsing experience and might even bounce from your website.

What can you do to remedy this?

To attract the right talent, you should create a responsive website that seamlessly fits on screens of all sizes. At the same time, you should try to take the mobile-first approach to ensure that your mobile website is top-notch.

3. Create a Careers Page

To be able to attract the right talent and also recruit them, it’s essential to create a careers page on your website.

Why is this important?

The careers page serves as the one-stop destination for talent to find out if your company has any open positions. At the same time, it also helps you showcase your company’s culture, employees, and more.

And that’s not all…

This page also comes in handy as it’s where all the open positions of your company will be visible. As a result, anyone browsing your website will also be able to check if there are any option positions.

All of these factors can come in handy to convince top talent to apply for jobs in your company.

For instance, note how Facebook has a dedicated careers page.

Create-a-Careers-Page-optimize-your-website

Image via Facebook

4. Work on Your SEO

SEO or search engine optimization is one of the best ways to grow your website’s reach. When you optimize your website for SEO, it’ll rank higher in the search engine results pages (SERPs).

As a result, more people will be able to find your website when they’re looking for jobs. You can leverage SEO services to improve your website’s SEO.

What’s more?

The careers page that you’ve created should be optimized for the keywords related to the various job roles that might be open. This can help improve your website’s discovery and this can attract the right talent to your company.

5. Simplify the Application Process

Finally, to attract the right talent to your company, it’s essential that you simplify the application process that they need to go through. While designing your website, you should ensure that the application forms are short and only require that candidates give you relevant information.

Remember, the easier the application process, the more will the chances of candidates applying be.

Final Thoughts

Your business website reflects your brand online and if you haven’t designed and optimized it well, you’ll likely end up losing a lot of good talent.

So, invest wisely in a reliable web host to ensure that your website remains online all the time. Also, make your website mobile friendly to provide a seamless browsing experience.

What’s more?

You should also create a careers page and optimize your website for SEO.

Finally, make the application process simple to optimize your applicant funnel and improve the chances of people applying for your jobs.

Do you have any questions about the methods mentioned above for attracting the right talent? Ask them in the comments.

Image source: pexels.com/@monoar-rahman

About The Author

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Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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