Jeff Bezos really does not need any introduction. Being the richest person in the world, he has singlehandedly changed the face of eCommerce. But there’s a lot more to Bezos than his $126 billion fortune. Who is Bezos exactly? How did he start his journey? What’s the story behind the brain of Bezos? To seek inspiration from anyone, we first need to know their whole story. Contrary to…
“Life will win over death. And light will win over darkness.” Volodymyr Zelenskyy These words of Volodymyr Zelenskyy are a mere peek into the kind of leadership he has exhibited amidst the crisis his country has been facing. The unprovoked Russian invasion of Ukraine left the world in shock. And although a significant time has elapsed since the shelling began, the superpower shows no signs of stopping. Of…
Everyone starts their business with many hopes and expectations and leads it with a particular style. Every successful startup witnesses natural growth. Read the history of any successful company, and you will find that it was not always a big corporation. As your company grows, it’s only logical to realize that your leadership style will need to adapt to new challenges. What starts off as a small office…
The world is reeling under the shock of the Russian invasion of Ukraine. Of course, no one really knows the outcome of this crisis. But if there’s one thing everyone can agree on, it’s that the Ukrainian president, Volodymyr Zelenskyy, has handled the situation with immense courage and impressive leadership. It’s easy to panic and indulge in desperate strategies when faced with such a crisis. But Volodymyr Zelenskyy…
A lot of people perceive TikTok as a platform meant solely for entertainment. What more can you find there…apart from comedy and dances? You couldn’t be more mistaken. In fact, the business marketing opportunities on TikTok are enough to leave anyone impressed. Think about it. The platform has more than a billion monthly active users. So what better way to reach out to a large population in one…
A common misconception among many is that every entrepreneur can be a CEO. It’s not necessarily true. Every entrepreneur does not have the makings to be CEO…and vice versa. When you launch a business, you become an entrepreneur. But the role of the CEO comes into play once the business grows in size with more parties coming on board. To determine whether you identify yourself as an entrepreneur…
Plenty of business owners complain about their visitors not converting into customers. Let’s face it. The online world is pretty competitive. You might have an attractive site with high traffic. But if sales are low, none of it would matter. Naturally, your goal is to increase your sales, not merely have visitors on your website. So what should you do? To convert your customers, you have to understand…
There has been an exponential increase in the number of social media jobs in the past few years. Indeed, a 37% increase was noted in social media jobs between 2013 and 2014. Not only that, there has been a significant surge in demand for social media managers too. So…how do we go about hiring a social media manager? Social media has undoubtedly opened doors to many new career…
If you’re a TikTok user, it’s improbable that you haven’t heard about Duo, the green owl mascot. In fact, the green mascot has managed to attain the attention of even those not on the platform. And the most interesting thing is that Duo is a marketing gimmick for a language learning company, Duolingo. It’s not like this is the debut of the education tech company on the platform.…
The emergence of social media has undoubtedly changed how companies perceive marketing strategies for good. No one relies on brochures and letters to make people take notice of their brand. Even TV advertisements have lost their shine. These days, if you want to increase brand awareness, social media is your most valuable ally. A strong presence on social media is mandatory for scaling your business. Unfortunately, it’s easier…