Since the COVID-19 pandemic, the world has faced a major challenge, which has led to the digitization of businesses. Large companies quickly build a business website and adopt digital formats, while for small and medium-sized businesses, this stage has often turned out to be expensive and strategically unforeseeable.
Many novice entrepreneurs have spent resources on websites, without the result meeting expectations. Today, there are already simple and flexible alternatives that significantly reduce costs and increase efficiency.
We will share practical approaches when you want to build a business website that will save you time and money.
Strategic Mistake May Turn Into A Financial Loss
Unplanned goals and wrong strategies eventually manifest themselves as real technical problems: slow loading, a lack of a mobile version, complicated menus, and unclear navigation. All elements directly affect the user experience. When a site is difficult to understand and does not work easily, visitors leave it faster than they enter, which indicates that the business is losing potential revenue.
The Effect Of Technical Problems
Technical issues on a website directly impact user experience and business revenue. For example, if a site takes more than three seconds to load, 40% of users abandon it, which means lost potential customers.
Elements such as easy navigation, intuitive structure, and proper user flow create a positive experience and reduce the chance of abandonment. The user should understand how to interact with the site without overthinking, which is the technical foundation of a successful design. Which creates increased revenue for your business.
What Kind Of Website Creator Are You?
When trying to build a business website, requirements vary in scale, resources, and goals. When you understand exactly where you stand in this range, there is less risk of unexpected costs and overestimated expectations.
- Complex systems, long-term projects.
Require custom architecture, integrations, and a large team. Creation often takes more than a year.
- Standard functionality and flexible requirements.
A small team or one developer is enough. It can also be created using Website Builder.
- Simple, minimalist, and speed-oriented website.
Created in a short time, with minimal resources. Designed for a small initial investment.
A correctly defined need will prevent 80% of additional costs and time loss.
Define Your Goals
A website can have many different purposes, such as increasing sales, offering a service, attracting new clients, or simply showcasing your portfolio.
The better you define your goal, the easier it will be to implement it by choosing the right tools and budget.
Get A Domain And Hosting
Your website address is your domain. It’s the name of your website that people will remember, if you use something simple and short it will be easy for people to remember.
Hosting is a service that gives you a place to store files, images, and other data that are displayed on a website.
Traditionally, these two were sold separately, but today many platforms offer both together.
You can choose a platform with you a domain and hosting, which are free. This way, you get the service and avoid unnecessary costs.
Save Time and Money With Mobile
It is proven that over 65% of website visitors use mobile devices. That is why a Mobile First approach is no longer an option, it is a strategic necessity that will save you time and money.
Redesigning a website that is not mobile-ready is often more expensive than choosing the right approach from the beginning.
By choosing a modern website builder that automatically creates a mobile-friendly design and many HTML templates that you can use in Nicepage, for instance, you will avoid technical errors, save time, and not have to spend money on re-designing.
Simplify Menus for Better UX
More than the average user leaves a website simply because they can not find what they’re looking for, as complicated navigation is confusing and reduces the time a user spends on your site.
Simple navigation improves the user experience and increases the results obtained while visiting your site.
Every user you lose equals lost revenue. If you choose a platform that provides a menu that is structurally simplified and has an adaptive user experience, you will save time, easily satisfy user requests, and retain visitors.
Well-Thought-Out User Interface And Content
Professional websites are intuitive and easy for your visitors to navigate. Leave only the elements that really help the user.
A limited color palette protects you from clutter and losing the client: use 2 main and 1-2 additional colors.
The content should speak about you: introduce the values, strategy, and future of the business.
Introduce the team and highlight those details that will increase trust between the client and you, and build a relationship on trust. And do all this in a minimal way so that it is not tiring and boring.
How To Improve Your Website With Little Cost
SEO optimization is an effective way to increase awareness and attract visitors. The more often you appear in search engines, the more your digital money flow will increase. Before paying a large budget for SEO specialists, try the following way:
- Use free tests: Preference test, First click test, Task-based feedback.
- Have friends test your website, this is an effective way to save time and money.
- Monitor traffic, and where people come from, you can use Google Forms and Google Analytics for this.
- Choose platforms that offer SEO functions.
To have maximum results from your design, you should conduct thorough research to avoid moving away from the main path.
Begin With Choosing A Right Platform
Start your development only after you finish research, tests, and setting up a strategy.
Look for something that is easy to use, meets your goals, and does not cost you much. It may be a starting point allowing to begin faster and for less money.
Website-building platforms will noticeably save you time and money by offering a complex service: domain, hosting, templates, and a simple editor. Website builders offering HTML templates, and Nicepage for example is one of the many, are ideal for businesses with small budgets, and they allow you to spend less time, they cost less, and give more results.
Focus on a quick start, and then you can later refine and improve based on user experience and research. It is always necessary. You should pick up a platform based on your user needs, not the visual look.
Follow your original path and control the development at every stage to ensure that you do not miss your initial goals.
Photo by Kelly Sikkema; Unsplash
